This Study is now available. Check out the Reports section in this issue of Tech Touch! Here are a few excerpts from the study:

 

HIGHLIGHTS:

  1. CRM Adoption has grown from 40% in 2013 to nearly 70% in 2015.
  2. 60% of agents log in every day or more than that.
  3. A growing trend for top producers is having someone manage their CRM for them.
  4. Of those agents who don’t use a CRM the No. 1 reason was clarity; unsure which system to use.
  5. By far, the most adopted and important feature within real estate technology platforms are tools that aid the agent in staying in touch with clients, including follow-up, drip and any form of email marketing.
  6. Agents who use a CRM are 26.2% more productive than agents who don’t use one.