5 Tech Tips to Market Real Estate to Millennials

By: Veronica Alonso Millennials are gradually becoming the most important generational consumer segment, they speak and breath tech, and real estate marketers need to explore and embrace the right technology to communicate with them. Who are millennials? Millennials or Gen Y —according to Pew...

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Not Getting Any Likes? Look at Your Analytics.

Do you struggle to create witty and innovative copy that is clear and understandable? It’s not that easy, is it?   Dan Gilgoff, executive editor for digital at National Geographic, recently shared that he too struggles with creating short content that resonates with the audience—and they hold...

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Analyzing Top Video Strategies for Real Estate Sites

  How do you keep up with the lead capture strategies of the giants such as Zillow and Trulia? It’s a challenge. But, it can be done if you have a strategic and constantly updated website and lead capture strategy on your brokerage website.   This year, REAL Trends conducted our 2017...

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Louisiana’s Leading Broker Launches Video Email Platform

Latter & Blum Inc. announced today that it has launched an enterprise-level video email and text platform to its base of 1,400 Agents in Louisiana and Mississippi. The new digital tool allows their Agents to create and send personal video messages embedded in the body of their email or through...

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How to Get the Best Agent Reviews

As a Millennial, the first thing I do when I’m thinking of buying something expensive is to research the product on review websites. I want to make sure that I’m not missing out on a better product or experience. For example, when I see a dry cleaner with two reviews and another with 40 reviews,...

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Cyber Security Common Types of Cybercrime

Cybercrime is on the rise. Unfortunately, most of these crimes stick around long after the infraction is committed. It’s important to understand the most common methods of cybercrimes in the real estate industry to know exactly what and where to monitor for these security breaches.   The most...

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A Checklist for Your Content Marketing Strategy

Audience engagement through content marketing. You’ve probably heard this phrase a million times when analyzing the marketing strategy for your brokerage or brand. We all want to measure the success of our marketing initiatives based on actions, not projections; click-through-rates (CTRs) not...

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