Tips for Getting Great Videos on Your Smartphone

Have you ever watched a video and been frustrated that two black bars on either side of the video prevent it from showing on your full screen? You’re not alone and fixing it is simple— hold the phone horizontally instead of vertically. It’s that simple!   Here are some other tips for filming...

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Gadget Lab: The SkyBell Smart Doorbell

We might not have flying cars yet, but one technology product is sweeping the nation by storm—smart doorbells. Today, we will highlight a company called SkyBell and their product the SkyBell HD.   The SkyBell HD is at the cutting edge of doorbell technology. This video doorbell allows you to...

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2017 Social Media Trends: Mid-Year Check In

The mid-year mark for 2017 is fast approaching, so it’s time to evaluate how the predicted social media trends panned out. Many of these trends focused on transparent content and cutting out the fat by embracing live, bare-bones content.   Trend: Authentic Personality  Your followers want to...

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How to Optimize YouTube Videos For SEO

Many people think that YouTube is a platform to upload videos, sit back and watch the views roll in. Not so, as there is a whole set of technical processes that you must follow to ensure your videos are optimized effectively for search engines. Not only can your video be indexed and rank on...

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Success by Numbers: 2017 Mobile Web Stats

It’s common knowledge that smartphone web traffic has surpassed traditional desktop traffic. In fact, the average number of smartphone vs. web traffic is edging up—60 percent smartphone vs. 40 percent desktop. However, this statistic alone does not paint the whole picture. Here are some insights...

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Should We Abandon Chatbots for Lead Generation?

written by Chris Rediger Chatbots continue to grow in popularity for real estate lead generation. But the technology isn’t where it needs to be for a meaningful critical first contact with a potential client. From personal experience beta-testing bots geared toward the industry, these are the...

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Video for Events

REAL Trends has been trying to incorporate more video into our company’s marketing. For this year’s Gathering of Eagles, we made a few videos that marketed why one should attend. We also produced videos that featured each day’s agenda and a sponsor thank you video.   Do you have an event...

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