2017 Social Media Trends: Mid-Year Check In

The mid-year mark for 2017 is fast approaching, so it’s time to evaluate how the predicted social media trends panned out. Many of these trends focused on transparent content and cutting out the fat by embracing live, bare-bones content.   Trend: Authentic Personality  Your followers want to...

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How to Optimize YouTube Videos For SEO

Many people think that YouTube is a platform to upload videos, sit back and watch the views roll in. Not so, as there is a whole set of technical processes that you must follow to ensure your videos are optimized effectively for search engines. Not only can your video be indexed and rank on...

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Zillow Launches New Website for Millennials

Recently, The Zillow Group announced a new tool to help Millennials buy their first homes. The tool is called RealEstate.com and consists of a web experience aimed to help more Millennials and first-time homebuyers become real homebuyers. The new website pulls listings straight from the MLS as...

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Simplifying Your Business Address on Google Maps

Last week, Google Research came out with an update concerning its data extraction goal of the 80 billion high-resolution images captured to date from its Street View cars. These cars capture millions of images each day and help us when it comes to mapping a newly listed home or plotting the course...

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How Branding Impacts SEO

We all know that a solid brand presence holds value for your brokerage. More importantly, your brand dictates how potential clients perceive your brokerage. A reputable brand builds trust and instills confidence in the potential buyer or seller. There are several factors that come into play on how...

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Build Your Business Digitally

Are you considering a new website or in desperate need of a site tweak? Unsure how to piece together the technology and digital marketing foundation for your brokerage? Perhaps you’re tired of getting pushed down further and further on Google search results? Don’t worry, we can help! REAL Trends...

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Where Should You Invest Your Marketing Dollars?

The pros and cons of different social media platforms. by Brittany Shur, manager of marketing strategy & communication While social media is not a new concept, the marketing capabilities of social platforms, such as Facebook, Pinterest and Twitter are expanding to meet the needs of a quickly...

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Chief Data Officer: Why This Position Should Be Your Next Hire

This past week, REAL Trends hosted the Gathering of Eagles, a conference where industry leaders from all over the United States join to share their real estate expertise and learn from highly knowledgeable speakers and real estate icons. Topics included leadership, recruiting, teams, business...

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