The constant need for fresh content often leads agents to either abandon their social media efforts entirely or settle for bland, repetitive posts that fail to attract new leads.
The biggest issue agents fall victim to when trying to improve their marketing on social media is using the same type of content across each platform, and that’s just not effective anymore. Certain types of content perform better on one platform, while falling flat on others.
This guide solves your content creation challenges with 44 proven social media post ideas specifically designed for real estate agents.
Each idea comes with real examples from successful posts across multiple platforms. We’ve compiled examples from all different platforms – Instagram, TikTok, facebook, and X – to give you ideas no matter where you prefer to post.
1. Showcase New Listings
Mix professional photos with personal walkthrough videos to make your listings stand out. Study how top agents use creative angles and natural lighting to highlight ordinary spaces, or how they feature unique elements that catch attention in social feeds.
2. Success Stories
Capture genuine moments of joy after someone buys their dream home and blend them with client quotes that tell a story. These examples show you how to balance professional achievement with your clients’ emotional journeys in ways that connect with future buyers.
3. Home Buying and Selling Myths Debunked
Break down popular misconceptions using real client success stories and clear data. Create side-by-side graphics comparing “what people think” vs. “what actually happens” – like buyers who got approved with 650 credit scores or sellers who lost money by overpricing.
4. Home Staging Tips
Create before-and-after content that shows the power of smart staging choices. These examples reveal quick, effective staging techniques – from furniture placement to lighting adjustments that enhance room appearance.
5. Polls, Quizzes & Questions
Watch how agents use creative polls to start conversations and learn about their market, while keeping people engaged and racking up comments.
What do y’all think of the architectural style of this home and what is it called?
— Julie Chang (@JulieChangRE) March 3, 2024
Home in Midlothian, TX
Do you like the interior? pic.twitter.com/pZnwbB2kNq
6. Local Businesses Features
Build your reputation as a neighborhood expert by highlighting local shops and services. See how agents connect business spotlights with community insights to show potential buyers what daily life looks like in different neighborhoods.
7. Closing Day
Capture real celebration moments that showcase the big day. These posts demonstrate how to share professional wins while keeping the focus on your clients’ happiness and achievement.
8. Unique Property Features
Turn special home elements into attention-getting posts. You can highlight everything from hidden rooms to smart home systems, showing followers what makes each property special.
9. Industry News & Insights
Break down market updates into clear, useful posts your followers want to read. These examples show how to present industry changes and trends in ways that prove your local expertise.
🏡💸 Rising home prices and higher mortgage rates may have you wondering if it makes sense to move right now. Remember, with the expertise of a local real estate agent, achieving your dream is possible. Agents know all about today’s market and how to help you through the process. pic.twitter.com/BgzWuNhMtL
— LoFaso_Real_Estate (@LofasoReal) January 10, 2025
10. Home Financing Tips
Explain mortgage concepts in simple, clear terms that help buyers understand their options. Create quick guides about down payments, loan types, and credit scores that generate leads while helping your audience make informed decisions.
Your credit score does not determine how much house you qualify for. Your credit score only determines what loan type you qualify for and what interest rate you will get.
— Pisces Princess💗 (@jasienichelle) October 8, 2021
Your debt to income is what decides how much house you can buy.. pic.twitter.com/MAuV5fQ8hx
11. Charitable Work
Share your community involvement in ways that put the cause first. These posts show how to highlight charitable work while keeping the focus on community impact and encouraging others to get involved.
Join Kentwood Real Estate August 27th at the The Club at Inverness for an annual Golf Tournament & Summer Fling Party benefiting the Kentwood Cares Foundation! ⛳️ #linkinbio#kentwoodre #kentwoodcares #golf #fundraiser #realestate #summerflingparty #kentwoodgolftournament pic.twitter.com/wRRhR0hVAq
— Kentwood Real Estate (@kentwood) July 14, 2024
12. Holidays & Observances as Themes
🎃 Halloween open house? 🎄 Christmas home decorating tips? Holidays offer a goldmine of themed content opportunities.
13. Virtual Property Tours
Create online showings that give remote viewers a true sense of each home. Learn production techniques that make walkthrough videos more engaging, from smart camera angles to helpful commentary about each space.
14. Client Testimonials
Let happy clients tell your success stories through their own words. These examples show how to present reviews in ways that highlight your skills while keeping the spotlight on client experiences.
15. Moving & Packing Tips
Help clients before and after their purchase with practical advice. Share useful moving tips, from room-by-room packing plans to organization strategies that show your commitment to client success.
16. Team Shoutouts
Show the people who help make deals happen. These posts reveal how successful teams create engaging behind-the-scenes content that builds trust and shows their collaborative approach.
Happy Birthday, Michael! 🎉🎂 We’re excited to celebrate your special day and welcome you as the newest member of the Onward Real Estate Team! 🏡✨ Here’s to a year of growth and success ahead!#HappyBirthday #WelcomeToTheTeam pic.twitter.com/MJFMHuQra0
— Onward Real Estate Team at Keller Williams Realty (@OnwardRET) January 10, 2025
17. Real Estate Fun Facts & Trivia
Share interesting industry knowledge that gets attention. Learn how agents use statistics, historical facts, and local real estate trivia to create posts that teach while entertaining.
18. Neighborhood Guides & Spotlights
Show what makes each neighborhood unique through local knowledge and resident stories. Mix insider tips with community highlights to give potential buyers a real sense of life in different locations.
19. Q&A Sessions or AMA (Ask Me Anything)
Answer common questions through engaging video content. Watch how agents create dynamic Q&A sessions that address buyer and seller concerns while showing their expertise and personality.
20. Real Estate Memes & Humor
Use trending memes and relatable jokes to add personality to your feed with industry-specific humor.
21. Home Safety & Security Tips
Share practical home protection advice that helps both buyers and sellers. Provide useful safety tips while establishing yourself as a go-to resource for homeowners.
22. Before & After Renovation Photos
Document property improvements through compelling photos and videos. Use renovation stories to show property potential and your ability to spot promising opportunities.
23. Advice for First-Time Home Buyers
Make the buying process clear and approachable for newcomers. These examples show how to break down complex steps into simple guidance that builds confidence and trust.
24. Aerial Footage & Drone Tours
Use aerial views to showcase properties in new ways. Drone footage can highlight not just homes, but entire neighborhoods and nearby amenities.
25. Home Organization & Storage Tips
Share practical storage solutions that help followers improve their homes. Create useful organization content that keeps people coming back while showing your knowledge of home functionality.
26. Live Event Coverage
Take followers behind the scenes in real time. These examples show how to use live content to show followers what you’re doing throughout the week.
27. Seasonal Home Maintenance Checklists
Give homeowners useful tips for each season. Learn to create practical checklists and quick guides that position you as a year-round resource for property care.
🚨 Don't fall behind on your seasonal home maintenance! ⏰ 🏡✨❄️ We've got you covered with our easy-to-follow checklists! 👉 Sign up now to get your FREE seasonal home maintenance guide and keep your home in tip-top shape all year long: https://t.co/wmeUFKDPnr pic.twitter.com/AhB3IarqhO
— Builds by the Bay Real Estate Services (@duncan_trish) November 23, 2024
28. Client Milestones & Life Events
Celebrate key moments in your clients’ homeownership story.
29. Tips for Selling a Home
Share listing expertise that attracts potential sellers. Create practical tips that demonstrate your marketing skills while offering real value to future clients.
30. Market Predictions & Forecasts
Show how you can take data and insights, and use it to help followers understand how that could impact the market in the future.
31. Advice for Investing in Real Estate
Some homeowners decide to convert their old primary residence to a rental property. Guide these aspiring investors with practical advice at every level. Break down investment strategies into clear steps that help followers build wealth through real estate.
32. Community Involvement
Show your local connections through genuine community content. Highlight your involvement in ways that also prove your neighborhood knowledge.
Roatan Life Real Estate is proud to have sponsored the Sol International Foundation’s Charity Golf Tournament this past weekend!🏌️♂️⛳️
— Roatan Life Real Estate (@RoatanLife) September 23, 2024
It was a fantastic event for a great cause, and we’re grateful to everyone who came out to support the community.💙#MyRoatanLife #SupportRoatan pic.twitter.com/huWHgiTBkA
33. Home Energy Efficiency Tips
Share practical ways to make homes more efficient. Create useful tips about sustainability that appeal to both environmentally-minded and budget-conscious homeowners.
Did you know you can save energy & money by sealing air leaks around your doors & windows? 🚪🪟💨
— Dominion Energy (@DominionEnergy) January 15, 2025
✅ Apply weatherstripping to prevent drafts
✅ Use caulk to seal gaps & cracks
Learn more about how you can improve your home's energy efficiency! 🔗 https://t.co/ww9Xt1EeL0 pic.twitter.com/O81bFLFNjT
34. Client Home Improvement Projects
Share renovation success stories that inspire and inform. These posts show how to document property updates while building connections with local contractors and service providers.
35. Downsizing or Relocating Advice
Create helpful content that addresses the logistical challenges of relocation or downsizing.
36. Home Value Estimator Teasers
Turn property values into engaging content that generates leads. These examples show how to use market insights to spark interest in home valuations while proving your pricing expertise.
37. Multigenerational Living Advice
Address shared housing needs with practical solutions.Highlight home features and lifestyle tips that work for extended families sharing space.
Previewing new construction homes with “multi-gen” suites (similar to Accessory Dwelling Units, conducive to having a cohabitant who needs integrated but separate space) for an out-of-town client with an aging parent who’s going to live with them. Glad to see some good options! pic.twitter.com/39UapImIZY
— Erin Stumpf, Coldwell Banker Realty, DRE #01706589 (@erinnstumpf) January 4, 2025
38. Green Living & Sustainability Advice
Share eco-friendly home tips that save money and resources. These posts show how to feature sustainable practices while connecting with environmentally conscious clients.
39. How to Choose a Real Estate Agent
Help prospects understand what makes a great agent. Educate buyers and sellers about agent selection while naturally highlighting your strengths.
40. Home Accessibility Tips
Offer practical ideas for creating accessible spaces. See how agents share useful modifications and features that make homes work better for everyone.
41. Interior Design Tips
Share design ideas that help homes look their best. These examples show how to create inspiring posts about style and décor while proving your eye for detail.
Design lessons I've learned, shown in this image:
— Marilyn Moedinger (@mwmoedinger) November 8, 2024
– center the sink on a window sash, not the group of windows. Looks funny in plan, but in real life, you avoid starting at a mullion.
– Black receptacle covers and light fixtures ftw
– grain match your cabinets!
– ceiling… pic.twitter.com/twYpMAEeF8
42. Real Estate Industry Awards & Recognition
Share achievements in ways that build credibility naturally. Announce awards and recognition while staying humble and focused on client service.
43. Advice for Buying or Selling Vacation Homes
Help buyers navigate second-home purchases. These examples show how to address specific vacation property considerations while proving your expertise in your market.
44. Personal Updates
Connect with followers through genuine personal moments. See how successful agents mix professional knowledge with personal stories to build lasting relationships.
