Standing in an empty room with your phone, trying to film content that will actually attract clients, can make even experienced agents freeze up.
You know video marketing works—you see the proof every time you open social media. While real estate influencers effortlessly generate leads from their videos, most agents struggle with awkward property walkthroughs that get little engagement.
The pressure to create engaging content while managing daily tasks often leaves agents paralyzed with indecision.
This guide gives you 15 proven video formats that consistently bring in leads and referrals, with both short-form and long-form examples for each format (30 video examples in total).
While some of the examples look like they require fancy equipment or video editing skills, don’t let that stop you from getting started. You can always incorporate those things down the road.
Client Testimonials
Testimonials serve as real results from past clients that convert skeptics into believers.”These authentic stories build credibility, turning satisfied clients into powerful marketing assets.
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Property Tours
Property tours are the bread and butter of any agent’s video strategy. Everyone loves them because they offer a cinematic journey through living spaces that spark imagination and emotional connection.
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Neighborhood Guides
Neighborhood guide videos give viewers an inside look at community life, helping viewers to imagine themselves living in that area. They also position you as a local expert, offering insights that go beyond property features to highlight the lifestyle and amenities that make an area truly special.
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Educational Videos
Simplifying complex real estate concepts and processes for your audience turns you into a trusted advisor. By sharing your expertise, you educate potential clients, building rapport and establishing yourself as the go-to resource in your market.
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Industry News and Market Updates
Creating videos about industry news and market updates demonstrates your deep understanding of real estate trends. By delivering timely insights and data, you position yourself as a trusted resource, helping clients stay informed and confident throughout the buying or selling process.
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Behind-the-Scenes and Day-in-the-Life
These videos pull back the curtain on the myriad tasks and challenges that fill a real estate agent’s day, things that often go unnoticed. By showing the hustle behind the glamour, you educate clients on the true value of your services and build appreciation for the real estate profession.
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Live Streams and Q&A Sessions
These dynamic, interactive sessions demonstrate your ability to think on your feet, providing real-time solutions and insights to potential clients’ burning questions. Direct viewer interaction showcases your expertise and creates personal connections that distinguish you in the market.
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Agent Introductions and Branding Videos
These videos let you show what makes you different from other agents. They allow you to highlight your values, expertise, and personality in a way that connects with your ideal clients and shapes your professional relationships.
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Client Success Stories (From an Agent’s POV)
These narratives from the agent’s point of view are powerful tools that prove your problem-solving skills and the impact of your services on clients’ lives. Sharing these success stories highlights your expertise and dedication. It also builds a video portfolio of achievements that can draw in new clients and strengthen your reputation as a results-driven real estate professional.
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Home Buying Myths Busted
By debunking common misconceptions, you a trusted source of accurate information in a business often clouded by hearsay and self-serving advice. These myth-busting videos highlight your honesty, transparency, and expertise while providing valuable education to potential clients.
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What Homebuyers Wish They Knew Before Buying
Interviewing your recent clients about their experiences allows you to create a collection of practical, relatable advice that resonates with prospective clients. Viewers will learn valuable insights about what they wish they had known before buying, making them feel more prepared and assured with you as their guide.
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Guess The Price Game
This interactive format turns property valuation into an entertaining experience, subtly showcasing your deep understanding of local market trends and property values. By inviting your audience to participate, you demonstrate your expertise in your chosen niche, whether it’s luxury homes, rentals, or any other market segment, positioning yourself as the go-to expert in your area.
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Big Money Mistakes
Sharing stories about costly mistakes and how to avoid them shows clients you can help protect their interests. These videos demonstrate your expertise while building trust.
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“Where Are They Now” Updates
These follow-up videos show the ongoing journey of homeownership and your commitment to client relationships long after the sale. Highlighting how past clients have transformed their homes showcases their satisfaction with your service. It also reflects your commitment to finding the perfect home for each client, instead of focusing on making a quick sale.
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