The decision to switch real estate brokerages is more than a career move—it’s a defining moment. Maybe you’ve outgrown your current brokerage, or perhaps the support and tools you once relied on no longer align with your goals. You may also be craving a fresh start, a new network, or simply a better opportunity to thrive in this ever-changing market.
However, whatever your reason for making the leap to a new brokerage, here’s the challenge: How do you make this change without burning bridges? How do you leave your current brokerage on good terms, maintain your professional relationships, and set yourself up for success in your next chapter?
In this guide, we share a step-by-step approach to navigating this transition with confidence and professionalism. From evaluating your current situation to preparing for a strong start at your new brokerage, you’ll learn how to make this move thoughtfully and strategically—while keeping your reputation and connections intact.
Is It Really Time for a Change?
Before packing up your desk, you want to take a step back and consider your current situation. Switching brokerages is a significant decision that shouldn’t be taken lightly.
Take the time to ask a few questions and honestly assess your present position. Are your reasons for wanting to switch substantial enough to outweigh the potential challenges of transitioning? Are there ways to address your concerns within your current brokerage?
Let’s begin by exploring some common reasons agents consider making a move and then weigh the pros and cons of your current situation.
Common Reasons for Switching Brokerages:
- Better commission splits: You may feel your current split doesn’t reflect your experience or production level
- More support and resources: Perhaps you’re seeking more marketing tools, training opportunities, or cutting-edge technology to use
- Improved lead generation: Some agents make the change for potentially better referrals and lead generation systems
- Cultural fit: You might be looking for a brokerage that better matches your values and work style
- Career growth: Some agents switch to gain more opportunities for mentorship or leadership roles
- Market presence: A brokerage with a stronger market presence could potentially boost your business
- Specialization: You may want to focus on a specific niche that your current brokerage doesn’t support, like luxury or investment real estate
Evaluating Your Current Brokerage
In addition to considering the common reasons for switching, examining the possible pros and cons of your current situation is beneficial.
Pros to Consider:
- An established reputation with local clients and other agents
- Accumulated knowledge of brokerage-specific processes and systems
- Potential for loyalty bonuses or tenure-based benefits
- Existing marketing materials and branding you developed
- Comfort level with current management and leadership style
- Familiarity with the local market under your current brokerage’s umbrella
- Potential stock options or equity if you’re with a publicly traded brokerage
- Profit-sharing opportunities
Cons to Evaluate:
- Limited exposure to diverse business models and practices
- Possible complacency due to comfort in current role
- Restrictions on personal branding, teams, or marketing strategies
- Lack of new challenges or learning opportunities
- Potential cap on earnings due to the firm’s business practices or designated broker’s lack of leadership
- Limited networking opportunities within the circle you’re familiar with
- Possible mismatch between your evolving business goals and the brokerage’s direction
- Lack of bonus, profit sharing or other financial incentives
Finding Your Perfect Match
Once you decide it’s time for a change, the next step is finding a brokerage that matches your business goals and personal values. This process is akin to finding the perfect home for a client—it requires research, careful consideration, and sometimes, a bit of intuition.
Here are some key factors to consider when choosing your new brokerage.
1. Commission Structure
- Are there caps on what you pay to the brokerage?
- Do they offer tiered splits based on production?
- Are there additional desk or transaction fees?
2. Training and Support
- Quality and frequency of training programs
- Availability of mentorship opportunities
- Access to cutting-edge technology and AI tools
3. Company Culture
- The brokerage’s core values and mission
- Team dynamics and collaborative spirit
- Management style and access to the designated broker
4. Brand Reputation
- The brokerage’s market share in your area
- Public perception and client reviews
- Local vs. national brokerage, marketing power, and reach
5. Lead Generation
- Lead distribution policies
- In-house marketing support
- Digital marketing tools and resources
6. Specialization Opportunities
- Luxury or vacation properties
- Commercial and investment real estate
- New construction homes or buildings
7. Office Resources
- Conference rooms and branch offices for meeting clients and prospects
- Tech support and equipment
- Administrative assistance
8. Growth Potential
- Opportunities for leadership roles
- Support for joining a team or building your own
- Free continuing education
9. Financial Stability
- Number of years the brokerage has been in business
- Growth trajectory
- Ability to weather market fluctuations
10. Contract Terms
- Length of commitment required
- Exit clauses and conditions
- Non-compete agreements
Remember, no brokerage is perfect, but finding one that meets most of your criteria is key. Take the time to research, ask questions, and meet with a few agents at prospective brokerages if possible.
Planning Your Smooth Exit
You probably have multiple urgent and important matters to manage at any given time, including ongoing transactions, pending listings, and a pipeline of potential clients to cultivate. A smooth transition makes sure you don’t lose track of any important activities.
First and foremost, review your current employment contract with a fine-tooth comb. Look at the terms of your agreement, including any notice periods required, non-compete clauses, and how commissions on pending transactions will be handled. Some brokerages may require a 30-day notice, while others might have different stipulations.
Next, consider the status of your current deals. Transactions already under contract will typically need to close with your current brokerage. Plan your transition around these closing dates if possible. For listings that aren’t yet under contract, discuss how to handle these with your current broker. Some brokerages may allow you to take these listings with you, while others may require them to stay.
Your Brokerage Switching Checklist
To help make switching brokerages a little less stressful, we created a detailed brokerage switching checklist. You can download it for free and modify it to fit your specific needs. Simply click the link below to access your copy.
Download your free brokerage switching checklist.
Here’s what’s included in your pre-move checklist:
- Review your current brokerage contract for exit terms and notice requirements
- Set a target date for your move
- Secure a position with your new brokerage
- Create a list of all active listings and pending transactions
- Discuss handling of active listings and pending transactions with your current broker
- Gather personal contact information for current clients and all other data (as long as within your legal right)
- Prepare a list of upcoming appointments and showings
- Compile a list of all marketing materials that need updating
- Identify and plan to return all brokerage-owned equipment (laptop, phone, etc.)
- Back up personal files and contacts (ensuring no violation of brokerage policies)
- Review and document all outstanding commissions
- Prepare a list of vendors and partners to notify of your move
- Plan your client communication strategy (to be executed after the move)
- Schedule your license transfer with the state real estate commission
- Update your information with any professional organizations or MLS
- Plan the return of office keys, security passes, and any other brokerage property
- Prepare a list of personal items to be removed from the office
- Schedule an exit interview with your current broker
- Obtain references or letters of recommendation (if appropriate)
- Review and understand any non-compete or non-solicitation agreements
- Plan for the transfer of any personal website or social media accounts
- Prepare a script to notify colleagues of your departure
- Set up your new email address and update your email signature
- Order new business cards and marketing materials with your new brokerage information
This checklist is a starting point. You may need to add or remove items based on your specific situation. By methodically working through this list, you can experience a smooth transition and start on the right foot with your new brokerage.
The Big Conversation: Informing Your Current Broker
One of the most challenging parts of switching brokerages is having “the talk” with your current broker. Feeling anxious is natural, especially if you’ve built a positive relationship with your broker over time. However, remember that this is a professional decision, and most brokers have been through this severing process before. Keep these steps in mind:
- Schedule a face-to-face meeting, which shows respect and professionalism
- Be direct and honest about your decision
- Express gratitude for the opportunities and support you’ve received
- Be prepared to discuss transition logistics, especially regarding ongoing transactions
Your broker’s reaction may vary depending on several factors:
- Size of the brokerage: In a smaller or niche firm, your departure might have a more significant impact, and the broker may express more concern. In contrast, larger brokerages with hundreds of agents may view your exit as a routine occurrence.
- Your role and contributions: If you’re a top producer or part of a high-performing team, your broker might be more invested in retaining you. Be prepared for potential counteroffer discussions.
- Relationship quality: A positive working relationship can make this conversation easier but may also make it emotionally challenging.
Regardless of these factors, maintain your professionalism. Have a clear, concise explanation ready for your decision, focusing on your career growth rather than any negatives about your current brokerage.
Communicating Your Move
Once you’ve informed your current broker about your decision to switch, it’s time to spread the word to your network. Think about all the individuals and entities you’ve interacted with at your current brokerage.
Start by creating a master list of people you need to contact. That should include past clients, current prospects, fellow agents, vendors, professional organizations, and other industry professionals you’ve worked with. Don’t forget about online connections, such as social media followers and email newsletter subscribers.
For your clients and prospects, create a message highlighting how your move can benefit them, whether through greater resources, better technology, or expanded market reach. Don’t overlook the power of the personal touch.
Mass emails or social media posts are another good way to spread the word. However, personal phone calls or face-to-face meetings with your most valuable clients and contacts can help strengthen relationships during your transition.
Lastly, prepare a 30-second “elevator pitch” about your move. That should briefly explain your decision and emphasize the positive aspects of your new brokerage. Having this ready can make discussing your switch easier in impromptu conversations with clients, colleagues, and prospects.
Dotting Your I’s and Crossing Your T’s
Don’t forget about the administrative tasks that come with switching brokerages. These details might seem small, but overlooking them can lead to unnecessary problems. Here are some key points to remember:
- Sever your license from your current brokerage and transfer it to the new one
- Update your information with the local MLS (if needed)
- Revise your tax planning software to show your new brokerage affiliation
- Update your E&O insurance policy (if applicable)
- Change any personal email you’re using for business and update your signature
The exact process may vary depending on your location and the specific requirements of your state’s real estate commission. The license transfer process typically involves notifying your state’s real estate department, so be sure you follow their specific guidelines.
Hit the Ground Running at Your New Brokerage
You made the leap—congratulations! Now comes the exciting part: showing your new brokerage that bringing you on board was the right move.
Dive into your new environment with enthusiasm. Attend every orientation and training session, even if it feels like a refresher. Embrace any mentorship or shadowing opportunities to build relationships and get a firsthand understanding of how your new team operates.
And those promises you made during your interview? It’s time to follow through on them. Whether it’s surpassing client acquisition goals, specializing in a niche market, or ramping up your deal volume, focus on turning words into measurable action. Create a roadmap for your first 30, 60, and 90 days, aiming to not only meet expectations but to exceed them.
By committing fully and delivering results early, you can cement your value, earn trust, and lay the groundwork for long-term success at your new brokerage. More than just the start of a new chapter, this is your chance to write your most successful one yet.
