The Real Brokerage has expanded its revenue sharing program to allow two existing Real agents to co-sponsor a recruit, according to an announcement on Tuesday.
Known as the Co-Sponsored Revenue Share Program, the program allows two agents to co-sponsor a recruit and share revenue, along with a portion of Real’s split of the new recruit’s commission.
Prior to the launch of the program, an agent joining The Real Brokerage could only name one sponsor. Sponsors are existing Real agents who would receive a portion of the brokerage’s share of the new agent’s commission split upon the completion of a real estate transaction.
Through the revenue share program, agents earn revenue on transactions closed by agents they directly sponsor, as well as the agents their recruits sponsor. The expanded program broadens the earning opportunity for agents beyond the singular agent network and increases the earnings capacity for more agents at the firm.
“Our existing agents are our biggest source for attracting new agent talent. They are the reason we more than doubled our agent count in 2022,” Tamir Poleg, the CEO and chairman of Real, said in a statement. “At the same time, we are mindful of our overarching goal of building a culture that rewards both production as well as collaboration. Incentivizing agents to work together to recruit new team members aligns with our core values and will lead to increased teamwork and community-building beyond an individual’s established network. We believe that a culture built on economics can be very successful, but a culture based on economics and collaboration grows exponentially.”
According to Poleg, the expanded program is a result of agent feedback and is designed to provide new recruits more flexibility during the onboarding process.
The program will launch on February 1 throughout the U.S. and Canada.
In December, the brokerage acquired home loan platform LemonBrew Lending for $1.25 million. Real previously acquired Expetitle, now operating as Real Title. The firm also acquired Redline Real Estate Group in November of 2022.
