In this edition of RealTrending, Steve Murray, senior advisor to RealTrends, explains the impact of iBuyers, institutional investors and mom-and-pop investors on the real estate market. He also discusses some opportunities for serving the senior market and how to benchmark your company by reading earnings reports.
Here is a small preview of today’s RealTrending interview. The transcript below has been lightly edited for length and clarity:
Investor market: In the past, we’ve done numerous research reports on the investor market. The National Association of Residential Property Managers also has done significant research and has very good data on the investor-owned, single-family market. It’s a huge market, is underserved, and it’s highly fragmented in terms of the residential property management industry. It’s a wide-open opportunity. I didn’t say it was easy or that it wouldn’t be challenging, but it’s a huge underserved market. We shouldn’t get distracted by the iBuyer sound and fury.
iBuyers: Are we leaving a big, growing, important segment of the market to companies that are organizing a whole program together with an iBuying function to help boomers and seniors moving from independent single-family home ownership to assisted living, independent living and senior living centers?
Earnings reports: You might want to download the quarterly earnings reports of public real estate companies. You might compare them to your results in the second quarter of 2021. You may see some interesting trends in their operations and financial results. These important metrics may help when you benchmark against your own results. You’ll have a better idea of how well you’re truly performing.
