You’ve just wrapped up a long day of showings, client meetings, and paperwork. As you settle in for the evening, your phone buzzes. It’s an eager prospect inquiring about a stunning property you listed last week.
Imagine this — the lead came through your automated chatbot, was nurtured by your AI-powered email sequence, and is now ready for your personal touch. All while you were focused on closing deals.
This isn’t a future scenario for some agents — this is today’s reality and it’s made possible with the current landscape of marketing tools available for real estate professionals.
In this guide, we’ll dive deep into 11 essential categories of real estate marketing software:
- CRM’s
- Website Builders
- Social Media Tools
- Lead Generation Sites
- Photo/Video Marketing
- Email Marketing
- SMS Marketing
- AI Tools
- Virtual Tour Software
- Transaction Management
- Task Management
While not an exhaustive list, we’ve included several of the top software options in each category for you to consider. We’ll cover which features you get in a free plan (if the tool offers one), which features are offered on paid plans, key integrations, and pricing.
CRM (Customer Relationship Management)
CRM software helps you stay on top of client interactions, keep track of leads, and make communication smoother during the prospecting and sales process.
1. Wise Agent
Wise Agent is a comprehensive CRM designed specifically for real estate professionals, offering tools for contact management, marketing, and transaction coordination.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Contact management and organization
- Real estate content for buyers and sellers
- Transaction management
- Team collaboration tools
- Mobile web app for on-the-go access
Key Integrations: Zillow, Mailchimp, BombBomb, DocuSign, and many more
Pricing: $49/month after a 14-day free trial
2. Follow Up Boss
Follow Up Boss is a real estate CRM focused on lead management and follow-up automation, helping agents convert more leads into clients.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Lead routing and distribution
- Automated follow-up sequences
- Call tracking and recording
- Text message automation
- Performance analytics
Key Integrations: Zillow, Realtor.com, BombBomb, Mojo Dialer, and over 250 more
Pricing: Starts at $69/month for a single user, discounts available for annual billing, 14-day free trial available
3. BoomTown
BoomTown is an all-in-one real estate platform that combines CRM, marketing, and website solutions to help agents grow their business.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Lead generation and management
- IDX website
- Predictive CRM
- Marketing automation
- Team management and accountability tools
Key Integrations: Mojo Dialer, BombBomb, Dotloop, Zapier
Pricing: Custom pricing based on team size and needs, contact company for details
4. HubSpot
HubSpot is an all-in-one CRM platform that offers marketing, sales, and customer service tools suitable for real estate professionals.
Key Features on Free Plan:
- Contact management
- Deal tracking
- Basic email marketing
Key Features on Paid Plan:
- Advanced marketing automation
- Sales pipeline management
- Reporting dashboards
- Landing page builder
- SEO tools
Key Integrations: Gmail, Outlook, Zoom, Slack, WordPress
Pricing: Starter Marketing Hub starts at $20/month for 1 user
Website Builders
You can use these tools for creating and maintaining professional real estate websites.
1. Placester
Placester is a website and marketing platform designed specifically for real estate professionals, offering easy-to-use website templates and marketing tools. While it does offer tools beyond building websites, that is one of its strongest features offered.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Advanced website customization
- Lead capture and management
- Email marketing tools
- Blog and content creation tools
- SEO optimization features
- IDX integration
Key Integrations: Various MLSs, Zapier, Google Analytics
Pricing: Starts at $29/month for the Agent Essential plan
2. Webflow
Webflow is a powerful website design and development platform that allows real estate agents to create responsive, visually stunning websites without writing code.
Key Features on Free Plan:
- Ability to build and publish a site on a webflow.io domain
- 2 static pages
- 50 form submissions (lifetime)
Key Features on Paid Plan:
- Custom domain publishing
- CMS functionality for managing dynamic content
- Advanced SEO controls
- A/B testing and analytics tools
- E-commerce capabilities
Key Integrations: Zapier, HubSpot, Jasper, various third-party APIs
Pricing: Paid plans start at $14/month for the Basic plan, billed yearly
3. Real Geeks
Real Geeks provides IDX websites and a suite of marketing tools to help real estate agents generate and convert leads.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- IDX website with customizable design
- Lead generation and management
- CRM system
- Property valuation tool
- Facebook ad management
Key Integrations: Google Sheets, Apple Contacts, Constant Contact
Pricing: Starts at $299/month for up to 2 users
Social Media Management
Here are some software platforms to schedule posts, manage multiple social media accounts, and analyze engagement across various social networks.
1. Hootsuite
Hootsuite is a comprehensive social media management platform that allows users to manage multiple social networks from a single dashboard.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Manage multiple social media accounts
- Unlimited scheduling
- Team collaboration tools
- Analytics and reporting
- Ad campaign management
Key Integrations: Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest
Pricing: Professional plan starts at $99/month, billed annually, after a 30-day free trial
2. Buffer
Buffer is a user-friendly social media management tool that helps schedule posts, analyze performance, and manage all your accounts in one place.
Key Features on Free Plan:
- Manage up to 3 social channels
- Schedule up to 10 posts per channel
Key Features on Paid Plan:
- Unlimited scheduling
- Instagram story scheduling
- Analytics and reporting
- Team collaboration features
- Custom video thumbnails
Key Integrations: Facebook, Instagram, Twitter, LinkedIn, Pinterest
Pricing: Essentials plan starts at $5/month per social channel
Lead Generation
You can use lead generation software to capture and nurture potential client leads through various online and offline channels.
1. Lone Wolf Technologies (formerly BoldLeads)
Long Wolf is an end-to-end platform featuring lead generation tools specifically designed for real estate agents, focusing on exclusive leads and automated follow-up.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Exclusive leads in your zip code
- Automated text and email follow-up
- Custom landing pages
- Lead qualification tools
- CRM integration
Key Integrations: Various CRM systems
Pricing: Contact company for pricing
2. Zillow Premier Agent
Zillow Premier Agent is a lead generation program that connects agents with home shoppers on Zillow and Trulia.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Featured placement on Zillow and Trulia listings
- Exclusive agent reviews
- CRM tools
- Team management features
- Performance insights
Key Integrations: Various CRM systems, third-party lead management tools
Pricing: Based on zip code and desired market share, contact company for pricing
3. REDX
REDX provides various lead generation tools for real estate agents, including expired listings, FSBOs, and geo-farming leads.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Expired listing leads
- FSBO leads
- Pre-foreclosure leads
- Geo-farming tools
- Power dialer
Key Integrations: None, but Powder Dialer and Vortex lead manager are offered as add-ons
Pricing: Starts at $49.99/month depending on lead type
4. Mojo Dialer
Mojo Dialer is a power dialer and lead management system designed for real estate professionals to improve their prospecting efforts.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Triple-line power dialer
- Lead and data management
- Mobile app for calling on-the-go
- Real-time lead alerts
- Automated voicemail drop
Key Integrations: Various CRM systems, Zapier
Pricing: Starts at $99/license for the Single Line Dialer package
Photo/Video Marketing
These are software tools for creating, editing, and enhancing visual content to showcase properties light.
1. BoxBrownie
BoxBrownie offers a range of real estate image enhancement services, including photo editing, virtual staging, and 3D rendering.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Image enhancement and retouching
- Virtual staging
- 3D renders and floor plans
- Virtual renovations
- 360° virtual tours
Key Integrations: No direct integrations, but works with any platform accepting image uploads
Pricing: Pay-per-use model, starting at $1.60 per image edit
Email Marketing
Platforms for creating, sending, and tracking email campaigns to connect and engage with clients and prospects.
1. Mailchimp
Mailchimp is a popular email marketing platform offering a range of tools for creating, sending, and analyzing email campaigns.
Key Features on Free Plan:
- Up to 500 contacts
- 1,000 monthly email sends
- Basic templates and automation
Key Features on Paid Plan:
- Unlimited contacts and sends
- Advanced segmentation and personalization
- A/B testing
- Custom templates
- Predictive demographics
Key Integrations: Various CRM systems, e-commerce platforms, social media
Pricing: Essentials plan starts at $13/month
2. Constant Contact
Constant Contact is an email marketing platform tailored for small businesses, including real estate agents.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Emails sends and contacts vary by plan
- Customizable templates
- List segmentation
- Automated email series
- Real-time reporting
Key Integrations: Various CRM systems, social media platforms, e-commerce tools
Pricing: Lite plan starts at $12/month
3. ActiveCampaign
ActiveCampaign combines email marketing with advanced AI automation and CRM features, good for real estate agents looking for comprehensive marketing solutions.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Unlimited email sends
- Advanced segmentation and personalization
- Marketing automation workflows
- CRM with sales automation
- Lead and contact scoring
Key Integrations: Various CRM systems, e-commerce platforms, social media, webinar tools
Pricing: Starter plan starts at $15/month
4. BombBomb
BombBomb is a video email marketing tool that allows real estate agents to create and send personalized video messages to clients and prospects.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Unlimited video emails
- Video recording and screen capture
- Email tracking and notifications
- Video landing pages
- Mobile app for on-the-go video creation
Key Integrations: Gmail, Outlook, Salesforce, Zillow
Pricing: Essentials plan starts at $33/month when billed annually
SMS Marketing
Short messaging software (SMS) can be used for sending text message campaigns and managing two-way text communications with clients.
1. SlickText
SlickText is a text message marketing platform that allows real estate agents to engage with clients through SMS campaigns.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Mass text messaging
- Automated drip campaigns
- Text-to-join keywords
- Segmentation and personalization
- Analytics and reporting
Key Integrations: Zapier, Constant Contact, Mailchimp
Pricing: Starts at $29/month for 500 text messages
2. Twilio
Twilio is a versatile communications platform that helps real estate agents to integrate SMS, voice, and video into their existing applications.
Key Features on Free Plan:
- Free trial with a balance for testing the service
Key Features on Paid Plan:
- Programmable SMS
- Two-way messaging
- Shortcode and long code options
- Advanced analytics
- Global reach
Key Integrations: Various CRM systems, custom integrations through API
Pricing: Pay-as-you-go model, starting at $0.0079 per message
AI Tools
Artificial intelligence-powered software solutions for real estate agents can be used for tasks like chatbots, predictive analytics, and automated responses.
1. ChatGPT
ChatGPT is an AI language model that can assist real estate agents with various tasks, from drafting emails to answering client questions.
Key Features on Free Plan:
- Basic conversation and text generation
Key Features on Paid Plan (ChatGPT Plus):
- Priority access to new features
- Faster response times
- Access during peak times
Key Integrations: No direct integrations, but can be used alongside other tools
Pricing: Free for basic use, ChatGPT Plus is $20/month
2. Midjourney
Midjourney is an AI-powered image generation tool that can create unique visuals based on text prompts, useful for real estate marketing and conceptualization.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- AI image generation from text prompts
- High-resolution image outputs
- Multiple style options
- Commercial usage rights
- Private image generation
Key Integrations: Discord
Pricing: Basic plan starts at $10/month
Virtual Tour Software
Here are three tools for creating interactive 3D property tours and virtual walkthroughs for remote viewing.
1. Zillow 3D Home
Zillow 3D Home is a user-friendly virtual tour software that allows real estate agents to create immersive 3D tours of their listings, directly integrated into Zillow’s platform to enhance property visibility.
Key Features on Free Plan:
- Free to use for creating and publishing tours
- 3D and VR tour creation using a smartphone or 360° camera
- Integration with Zillow listings for enhanced exposure
- Floor plan creation from 3D tours
- Easy sharing on social media and websites
- Analytics to track engagement and views
Key Features on Paid Plan:
- N/A
Key Integrations: Zillow, MLS systems, social media platforms
Pricing: Free to use, but may require a compatible 360° camera for optimal results (camera pricing varies).
2. Matterport
Matterport offers 3D virtual tour technology, allowing agents to create immersive property walkthroughs.
Key Features on Free Plan:
- One active space
- Capture immersive 3D experiences and upload to Matterport platform
Key Features on Paid Plan:
- Unlimited active 3D spaces
- Publish to listing sites
- 4K photography
- Schematic floor plans
- Guided tours
- Google Street View publishing
Key Integrations: AWS, Autodesk, Procore
Pricing: Starts at $9.99/month for the Starter plan
3. EyeSpy360
EyeSpy360 is a virtual tour creation platform that allows real estate agents to create, edit, and share 360° virtual property tours.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- 360° virtual tour creation
- Customizable hotspots and floor plans
- VR compatibility
- Lead capture forms
- Analytics and reporting
Key Integrations: Various CRM systems, social media platforms
Pricing: Pay as you go plan is $15/tour with 12 months of hosting
Transaction Management Software
You can use these platforms to handle the entire real estate transaction process from offer to closing, helping to stay compliant and organized.
1. DocuSign
DocuSign is a digital signature and transaction management platform widely used in the real estate industry.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Electronic signatures
- Document preparation and management
- Mobile app for on-the-go signing
- Transaction rooms
- Compliance and security features
Key Integrations: Various CRM systems, Zillow, RE/MAX
Pricing: Real Estate Starter plan starts at $15/month per user
2. Dotloop
Dotloop is a comprehensive transaction management platform designed specifically for real estate professionals.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Digital form creation and e-signatures
- Document storage and organization
- Task management and checklists
- Team collaboration tools
- Compliance tracking
Key Integrations: Various CRM systems, accounting software, Zillow
Pricing: Individual plan starts at $31.99/month
3. SkySlope
SkySlope is a comprehensive transaction management platform designed specifically for agents, brokerages, and teams.
Key Features on Free Plan:
- N/A
Key Features on Paid Plan:
- Digital form creation
- e-signatures
- Document storage and organization
- Compliance tracking and checklists
- Team collaboration tools
- Mobile app for on-the-go management
Key Integrations: Various CRM systems, accounting software, MLS platforms
Pricing: Custom pricing based on brokerage size and needs
Task Management Software
These tools help real estate agents organize their daily activities, set reminders, and manage projects efficiently.
1. Asana
Asana is a versatile AI project and task management tool that can help real estate agents organize their workflow and collaborate with team members.
Key Features on Free Plan:
- Unlimited tasks and projects
- List, board, and calendar views
- Collaborate with up to 10 teammates
Key Features on Paid Plan:
- Timeline view
- Custom fields
- Forms for task creation
- Advanced reporting
- Team workload management
Key Integrations: Google Workspace, Microsoft Office 365, Slack, Salesforce
Pricing: Premium plan starts at $10.99/user/month when billed annually
2. Trello
Trello is a visual collaboration tool that uses boards, lists, and cards to help real estate agents organize and prioritize tasks.
Key Features on Free Plan:
- Unlimited personal boards
- 10 team boards
- Unlimited storage
Key Features on Paid Plan:
- Unlimited team boards
- Advanced checklists
- Calendar view
- Timeline view
- Advanced automation
Key Integrations: Google Drive, Slack, Dropbox, Evernote
Pricing: Standard plan starts at $5/user/month when billed annually
3. Zapier
Zapier is an automation tool that allows real estate agents to connect different apps and automate workflows without coding.
Key Features on Free Plan:
- Unlimited Zaps (automated workflows)
- 100 tasks per month
- Two-step Zaps
Key Features on Paid Plan:
- Unlimited Zaps
- Multi-step Zaps
- Premium apps
- Filters and formatting options
- Auto-replay for missed tasks
Key Integrations: 7000+ apps including CRMs, email marketing tools, and social media platforms
Pricing: Professional plan begins at $19.99/month when billed annually
