RateMyAgent, a platform that allows users to share agent reviews and provides digital marketing tools, has integrated its platform with real estate listings website Realtor.com to allow agents to share their client reviews from RateMyAgent directly to the Realtor.com platform.
“We’re thrilled to announce this relationship with RateMyAgent. We pride ourselves on ensuring home buyers and sellers have a positive experience throughout their real estate journey – and this new integration with RateMyAgent will elevate that experience,” Marissa Alemeida, lead product marketing manager at Realtor.com, said in a prepared statement.
The goal of the new relationship between RateMyAgent and Realtor.com is to help agents to build their personal brand and client trust as well as to reach new clients by the use of social proof and reviews, according to a press release from RateMyAgent.
The integration will also make it possible for agent reviews to automatically appear on Realtor.com. In addition, agents can use the integration to increase their exposure by tapping into Realtor.com’s 86 million monthly users.
“A key goal at RateMyAgent is to continue to develop our platform and the integrations and relationships we have,” RateMyAgent CEO Michael Davey said. “We’re always working to stay tapped into what our clients want – and this relationship with Realtor.com was high on the list for United States RateMyAgent subscribers.”
The new feature will initially be made available to members of the National Association of Realtors (NAR) but will roll out to all other agents “shortly” after, according to the press release.
RateMyAgent, an Australian company, launched in the U.S. in 2018 with a goal of helping agents manage their online reviews. It has since grown to include partnerships with MLSs from Florida to California, including CRMLS, the country’s largest MLS, and was the first review platform to be included in the NAR REACH Accelerator Program.
Last month, Realtor.com launched “enhanced listing intelligence” with new features that use predictive insights from listings. The features can alert agents to the total number of potential buyers in a market on Realtor.com and match listings according to their budgets.
Santa Clara, California-based Realtor.com is operated by News Corp. subsidiary Move, Inc. This January, CoStar was rumored to be in talks to acquire Move Inc. from News Corp.
