Ocusell, a Cincinnati-based startup that helps brokers list properties to multiple MLSs through a single data entry interface, announced on Tuesday that it was offering a flat fee for access to its MLS Business Rules Audit services.
The flat fee, available for a limited time to the “next eight MLSs who engage its firm,” is currently $15,000.
MLS business rules provide the foundation essential for new software integration to streamline and improve real estate transactions for agents and consumers. However, Ocusell co-founder and CEO Hayden Rieveschl said he has found these rules to be inaccurate and outdated at times — and also “in conflict with National Association of Realtor policies and regulations.”
Rieveschl, a former hedge fund professional, also noted that MLSs following business rules and Real Estate Standards Organizations (RESO) goals can reduce their software integration expenses.
“With industry leading brokers wanting the ability to manage listings across multiple MLSs with the platforms of their choice, It is a key responsibility of every MLSs to make sure the business rules it has in place are efficient and available for those listing management platforms and do not hinder its ability to serve its broker members,” said Jeremy Crawford, president and CEO of First Multiple Listing Service, in a statement.
Ocusell was founded by Rieveschl with Alex Taylor, a Dotloop (now part of Zillow) employee.
Last December, Ocusell launched a new MLS service aimed at solving business rule mismatches and faster integration of new technologies, products and services.
In August 2022, the proptech startup raised $1 million in new capital, bringing its total funding to approximately $2 million and increasing its valuation to $8 million.
