Texas-based cloud-based brokerage firm Archetape acquires competitor Pinnacle Realty and white-label brokerage product Broker Breakup.
Founded in 2020, Archetape is a transaction fee, low-cost brokerage model founded by Sam Sawyer, a former National Association of Realtors 30 Under 30 Real Estate Professionals.
With this acquisition, Archetape’s new suite of companies give real estate agents options to fit their needs; whether they prefer a full-service, cloud-based brokerage experience under the Archetape, launched in 2020, and Pinnacle Realty Advisors brands, or a white label brokerage product with Broker Breakup.
Archetape operates in Texas and Louisiana.
Pinnacle Realty Advisors, a full-service, cloud-based brokerage operating in Texas and Broker Breakup founder, Brent Porter, will join Archetape as Chief Broker Officer and continue to run daily operations at Pinnacle Realty Advisors as President. Broker Breakup is a “build your own brokerage” product that empowers any residential or commercial agent to launch their own brokerage company in Texas. Broker Breakup also provides product solutions for proptech companies on their platform.
“I am beyond excited to join forces with Sam and the team at Archetape to supercharge our shared vision of building a brokerage firm for today’s world,” says Porter. “We collectively believe in placing the agent above everything we do and constantly work to find ways to empower our agents to make more money while delivering a best-in-class service.”
“Everything we do is in the name of making our agents happier. We believe this simple, yet powerful idea has the potential to revolutionize the entire real estate brokerage industry,” states Archetape Founder and CEO Sam Sawyer. “We are building the brokerage company of the future with our suite of product offerings. We are not simply adjusting the same outdated business model that dominates the industry today, rather, with Archetape we are rebuilding the entire process from the ground up. We prioritize agent happiness as our North Star metric, and we are fired up about the opportunity ahead of us.”
Like many of today’s low-fee brokerages, Archetape offers modern technology tools, and a 100% commission model.
Mucker Capital, a leading Los Angeles-based seed stage venture firm, participated in Archetape’s most recent fundraising round. Mucker has made other investments in the proptech industry, investing in technologically innovative products and progressive real estate business models such as Modus Title, Doorvest, Blueprint Title, LeaseLock, and Service Titan among others.
“Archetape is rapidly executing on its vision to turn the traditional real estate brokerage model on its head. By combining an innovative cost structure with simple software tools, agents are empowered to earn more and increase their operational efficiency,” said Erik Rannala, Archetape investor and Founder at Mucker Capital. “Sam is a fantastic founder with deep industry knowledge and we are excited to support Archetape as they continue building a company that is redefining the real estate brokerage space.”
Archetape’s family of companies is currently licensed and accepting agents in Texas and Louisiana with additional states to be announced this year. The company is headquartered in Dallas.
