In a move to help bolster their data analytics, Lone Wolf Technologies acquired data analytics company Terradatum.
Terradatum provides real estate analytics software services to the United States and Canada, with solutions for market analysis, competitive business intelligence, video marketing and more. BrokerMetrics®, Terradatum’s flagship software, collects licensed data from MLS and provides brokers with information.
BrokerMetrics® provides other data and analytical solutions in the Broker Cloud, including Lone Wolf Insights and Lone Wolf Recruit, an AI-powered real estate solution for agent retention and recruitment.
The technology could provide brokers with a comprehensive view of their market, their brokerage, and their finances to help them recruit agents, grow their business, and improve profitability.
Jimmy Kelly, CEO of Lone Wolf Technologies said the acquisition will add to the already robust Lone Wolf suite of tech solutions.
“We both have a long history providing brokers with information that augments their real estate intuition and expertise,” Kelly said. “Terradatum is known for its point-in-time and historical analytics and benchmarking. We plan to build on this foundation, layering in AI-enabled strategic insights and forward-looking forecasts, so that our broker customers have better, smarter, and more predictive information at their fingertips than ever before.”
This acquisition follows several moves made recently from Lone Wolf. The company acquired LionDesk, HomeSpotter, and W+R Studios to add CRM, digital marketing, and a comparative market analysis (CMA) to its technology suites.
In July, Lone Wolf redesigned their e-signature technology, Authentisign. Authentisign is available to agents as an add-on to Lone Wolf Transactions and provided to over 750,000 agents in the U.S. and Canada as a member benefit via state/local associations, boards, and MLSs, and through many brokerages. Authentisign collected 28 million electronic signatures last year according to PR Newswire.
