Many agents are struggling, some are leaving the business altogether, and other professionals are looking for any opportunity to reignite – i.e. “can I please borrow your jumper cables?” – their career.
Brokerages are looking for the best way to recruit great talent during a difficult time. So how can you recruit during a shift in the market? You must double down, roll up your sleeves and reinvest in your database. Here are a few tips:
Organize your database
You have to clean up your database! (Yes, it’s time to stop procrastinating). That means managing and organizing so you can easily message prospective agents. Getting rid of the junk and filtering out inactive and duplicate contacts is essential.
A messy database can be hard to clean up, but that’s why it’s the first step towards success. Whenever brokerages come to Happy Grasshopper for our services, that’s where we get started.
Content that engages your sphere/database
Once your database is cleaned and ready to go, you must nurture your relationships with prospective agents. It’s easy for us to do because we have over 1 billion points of data, which allows us to create a long-term and scalable recruitment plan.
At Happy Grasshopper, the secret is email, text, ringless voicemail drops, handwritten cards, and social media posts that aren’t more of the same old thing everyone in the industry sees every day (and is sick and tired of). Content that engages agents, and that isn’t annoying, is the key to sparking a conversation.
Community engagement
The best way to recruit agents during a shift is to engage with the community. As a brokerage, you should be attending every social and real estate event in your local market. Those events are the perfect setting for you to introduce yourself to potential recruits. Also, with the rise of virtual events, it’s never been easier to meet fantastic agents.
Make your presence known and talk to every agent you meet (you never know who will end up becoming an all-star in the industry).
It really is as simple as saying hello and asking someone how their day is going. My business is to connect the world through conversation, and it’s the same when trying to recruit great talent!
Dan Stewart is the CEO of Happy Grasshopper.
