Fathom Realty, a wholly owned subsidiary of publicly traded Fathom Holdings, revealed Tuesday it launched the second generation of its intelliAgent platform for brokerage operations and agent transaction management.
Appropriately coined intelliAgent 2.0, the new iteration of the tech features an enhanced CRM system for agents and brokers as well as new marketing resources for building and customizing personalized websites, video messages and launching multiplatform marketing campaigns.
The new platform also allows agents to create customized property market reports and neighborhood information through Fathom’s technology platform LiveBy Local.
Fathom, which was launched in 2010 in McKinney, Texas, made headlines in 2016 when the company awarded 100 shares of private stock to its employees as part of its benefits package.
“Our wholly owned and fully integrated technology platform offers levels of customization unmatched by our peers, with advanced tools that were previously too expensive or out of reach for most agents,” said Josh Harley, Fathom Holdings’ founder and CEO.
Other key features of the next-generation platform include an upgraded dashboard, lead generation and capture tools and direct access to Fathom Academy, the company’s new enterprise-wide learning management system.
According to Harley, the new rollout will allow the company to begin to take the next steps necessary to license its platform to large teams and small- to medium-sized brokerages, while still permitting tech access to those agents who join Fathom Realty directly.
In an interview with RealTrends in September (barring the use of the name Zillow), Harley did reveal Fathom plans to roll out a competitive national search portal to generate leads for its agents in the markets that Fathom services – simultaneously generating leads for other agents in the markets it has yet to enter.
“So we’re using our data from LiveBy to compete against those companies that, let’s be honest, have a long-term goal to put us out of business. If you’re going to buy leads, buy them from a company who wants to help you stay relevant and not see your demise.”
Acquired by Fathom in April 2021, LiveBy’s technology pairs local data with geospatial boundaries to create insights that help boost website engagement, attract consumers and even nurture agent leads.
Roth Capital Partners, who acted as joint book-running manager for Fathom Holdings (NASDAQ:FTHM) in its $43.7 Million follow-on listed Fathom one of the top three tech stocks for 2022, alongside Digital Turbine (NASDAQ:APPS) and Veritone (NASDAQ:VERI).
With $44 million of pro forma cash, Roth Senior Analyst Darren Aftahi said Fathom Holdings could make certain acquisitions, such as “brokerage tuck-ins” while continuing to reinvest in its core business.
“There are nearly 1.6 million REALTORS and 86,000 brokerages in the United States, and we fully recognize that not all of them can or will join Fathom,” said Harley. “With our technology platform, we believe we can significantly accelerate the growth of our total base of agents by white labeling our platform, in addition to our current recruiting and acquisition strategy.”
