With margin compression, many brokerage leaders are turning to core services to boost profits. But, it takes hard work to boost conversion rates and get agents to encourage those services get used.
That’s why RealTrends invited Gretchen Pearson, president and CEO of Berkshire Hathaway HomeServices Drysdale Properties, to the RealTrends Gathering of Eagles June 26-29 to discuss the challenges to increasing core service capture rates and the actions her company has taken. She will also be at the June 26 RealTrends DealMakers conference, a one-day pre-conference before GOE starts.
Gretchen Pearson is not just a leader; she’s a broker, cancer survivor, wife and mother. Since opening its doors in 2005, Berkshire Hathaway HomeServices Drysdale Properties has grown by leaps and bounds, thanks to Pearson’s leadership as president and CEO.
When it seemed the industry came to a halt in 2020, Pearson was at the forefront declaring real estate as an essential business. Pearson successfully led the entire network of Drysdale through the pandemic year and pivoted the company so that their clients received the same excellent service they had come to expect from them. She consistently steers the ship and keeps Drysdale Properties focused on what’s important, customer satisfaction and helping people achieve the American Dream.
Pearson also hosts bi-monthly webinars with the agents to keep them motivated and informed of industry insights, and is dedicated to helping the agents and staff at Drysdale Properties feel supported. She makes sure that her company is always evolving to meet the needs of clients in a constantly changing industry.
Also under her leadership, at this year’s Berkshire Hathaway HomeServices Sales Convention, Drysdale Properties was recognized in the Elite Circle category, which means it’s among the top tier of all Berkshire Hathaway HomeServices affiliates nationwide and abroad. A significant part of that commitment is the Drysdale Community Foundation that she founded, which in 2021 donated $68,000 to local organizations.
At the conference, Pearson will talk about how her firm’s strategies for improving mortgage and other core service capture rates and some of the actions they’ve taken to educate sales associates about the offerings.
The GOE provides essential business strategy advice for the nation’s top residential real estate firm CEOs, president and their C-level leadership team, as well as Realtor association executives and senior management from national franchises, relocation firms and referral networks.
The event will also have sessions covering:
- Attracting talent in a highly competitive climate
- Core services and increasing capture rates
- Evolving brokerage business models
- The future of lead generation
- Managing relationships with top teams
- And so much more!
The GOE will be a great time to network as you enjoy the venue, the Broadmoor Hotel, nestled in picturesque Colorado Springs. The schedule includes time to play in the RealTrends charity golf tournament, take a trip to Pike’s Peak or the Seven Falls, and catch up with peers.
