20 Ai tools for real estate agents to get a competitive edge
January 6, 2025 by Nate Smoyer
It seems like every piece of software now touts its Ai capabilities.
While there are plenty of great tools out there, there may be just as many that are buggy or overpromising what they actually do.
We scoured the landscape of Ai tools — both those made specifically for real estate professionals and general ones — to compile a list of ones we think every real estate agent should check out.
We’ll cover each tool’s key features relevant for agents and pricing so you can quickly decide if it’s worth testing in your business.
12 Ai Tools Specific to Real Estate
We researched real estate-specific Ai tools designed with the unique challenges and opportunities of the property market in mind. From lead generation and client management to property valuation and marketing, these tools leverage Ai to give you a competitive edge.
Here are 12 industry-tailored solutions that can transform your real estate practice, helping you close more deals and make more money while providing unparalleled service to your clients.
1. CINC (Commissions Inc)
CINC is a comprehensive lead generation and nurturing platform designed specifically for real estate professionals. It uses Ai to identify and engage potential clients, improving the lead conversion process.
Key features:
Ai-powered lead scoring and prioritization to help you find your best and most engaged leads
Automated follow-up and nurturing campaigns
Personalized property recommendations for leads
Integration with MLS listings to track insights during your leads’ searches
Advanced analytics and performance tracking
Mobile app for on-the-go lead management
Pricing
CINC offers custom pricing based on the size and needs of your real estate business. Contact their sales team for a personalized quote.
2. Top Producer
Top Producer is an Ai-enhanced CRM system that excels in farming tools, helping agents identify and nurture potential clients in specific geographic areas.
Key features:
Ai-driven market insights and trends analysis to help spot opportunities
Automated farming campaigns to grow your reputation in the neighborhood
Personalized content recommendations tailored to engage your leads and clients
Lead scoring and prioritization to focus on your most promising prospects
Integration with MLS and social media platforms to streamline your listings and marketing
Mobile app for managing clients and leads while on the go
Pricing
Top Producer offers tiered pricing plans starting at $179/month for individual agents, with team and brokerage plans available.
3. Lofty
Lofty is an Ai-enhanced CRM tailored for real estate professionals, focusing on client relationship management and pipeline optimization.
Key features:
Ai-powered lead scoring and qualification to identify your top potential clients
Automated follow-up sequences to stay connected with leads
Smart task prioritization to focus on what matters most
Predictive analytics for client behavior to anticipate needs and close deals faster
Integration with popular real estate tools for seamless workflow management
Customizable reporting and dashboards to track performance and progress at a glance
Pricing
Lofty offers a free demo so you can try it before you buy. Pricing details are available upon request from their sales team.
4. Saleswise
Saleswise is an Ai-powered tool designed to help streamline tasks like creating CMAs, writing emails, and visualizing room transformations, making it easier to serve clients and close deals.
Key features:
Ai-driven CMAs to create accurate, data-backed comparisons for pricing homes
Email generation to quickly craft professional outreach and follow-ups
Virtual room remodels to help clients visualize updates and possibilities
Social media content designed to boost engagement and attract leads
Live market data integration to stay updated on trends and opportunities
Phone scripts and web content to streamline communication and marketing
Unlimited access to all tools for your business
Pricing
Saleswise is priced at $39/month after a 7-day free trial.
5. REimagineHome
REimagineHome is a virtual staging and property visualization Ai tool that helps agents showcase properties in their best light.
Key features:
Ai-generated virtual staging for empty rooms to help buyers picture the potential
Style customization options to match buyer preferences and property themes
Virtual decluttering and depersonalization to make spaces feel clean and inviting
3D room planners that allow clients to visualize layouts and designs
Before-and-after comparisons to showcase transformations and improvements
High-quality, realistic renderings to create stunning visual marketing material
Pricing
REimagineHome offers pay-per-use pricing, starting at $14/month for 30 credits. Costs and credit use vary based on the number of rooms and complexity of the staging.
6. Wise Agent
Wise Agent is an Ai-enhanced real estate CRM and marketing automation platform designed to help agents manage their contacts, automate tasks, and streamline their marketing efforts.
Key features:
Ai-powered lead scoring and prioritization to focus on high-value prospects
Automated drip campaigns and follow-ups to nurture leads and stay top-of-mind
Smart task management and reminders to keep organized
Social media integration and management to expand your online presence
Custom report generation to evaluate performance and growth
Mobile app for on-the-go access to all your tools and client information
Pricing
Wise Agent offers a 14-day free trial. Their standard plan starts at $49/month, with discounts available for annual subscriptions.
7. Deal Machine’s Alma
Deal Machine’s Alma is an Ai-powered real estate investment tool that helps agents and investors identify potential off-market properties and analyze investment opportunities.
Key features:
Ai-driven property identification and analysis to uncover potential opportunities
Automated outreach to property owners
Deal analysis and ROI calculations to make informed investment decisions
Integration with public records and MLS data for reliable, up-to-date insights
Customizable marketing campaigns to target and connect with prospects
Mobile app for on-the-go prospecting
Pricing
Deal Machine offers tiered pricing plans starting at $99/month for individual users, with team and enterprise plans available. Discounts are available for annual billing, and you can try it free for 7 days.
8. Sidekick
Sidekick is an Ai-powered virtual assistant designed specifically for real estate agents, helping them automate routine tasks, manage communications, and streamline their workflow.
Key features:
Ai-driven email and text message management to streamline communication with clients
Automated follow-ups and appointment scheduling
Natural language processing for client inquiries to provide quick and accurate responses
Task prioritization and reminders to stay on top of your daily workload
Integration with popular real estate CRMs for seamless data synchronization
Customizable responses and scripts for consistent and personalized messaging
Analytics dashboard for performance tracking to evaluate and improve your strategies
Pricing
Sidekick offers a 14-day free trial. Pricing plans start at $25/month for up to 5 individual agents, with team and brokerage plans available.
9. Scout
Real estate agents use Scout to find and engage with customers, using Ai—which can be up to 10 times faster.
Key features:
Ai-generated email templates
Email Integration with popular tools, such as Gmail
Personalized outreach and automated follow-ups
Pre-built outreach campaigns, minimizing time spent dreaming up flows and cadence
Data accuracy and assurance to data compliance regulations
Exclusive zip code claiming for agents so that you’re the only agent with Scout in your target market
Data controls and privacy tools meant to keep your data safe
Pricing
Scout offers a variety of pricing options including subscription-based and pay-per-use. A free trial is available.
10. RealGrader
RealGrader is Ai-powered social media and reputation management, created specifically for real estate agents.
Key features:
Free Google audit of your online presence, scanning 181 critical data points
Ai-powered social media management across major social media networks
Real-time online reputation monitoring and management
Access to an ever-growing social media content library to improve your online marketing game
Ongoing training and education to keep ahead of social media trends
Pricing
RealGrader starts at $97 per month for their “Influencer Starter” Package.
11. Styldod
Styldod’s Ai Marketing Hub is a comprehensive Ai-powered platform, offering a suite of tools for property marketing, virtual staging, and content creation.
Key features:
Ai-generated property descriptions and marketing copy to save time when showcasing listings
Virtual staging and room visualization to increase property appeal and attract buyers
Automated social media content creation and scheduling to maintain a consistent online presence
Ai-powered image enhancement and photo editing for professional and eye-catching visuals
Customizable property flyers and brochures to promote listings
Virtual tour creation and 360-degree room views to provide immersive viewing experiences
Analytics dashboard for marketing performance tracking to refine strategies and drive results
Pricing
Pricing details are available upon request from their sales team.
12. Write.homes
Write.homes is an Ai-powered content generation tool. It helps agents create compelling property descriptions, blog posts, and marketing materials quickly and efficiently.
Key features:
Ai-generated property descriptions to zero in on the unique features of each property
Customizable tone and style options to connect with different buyer personas
Automated blog post creation
SEO optimization to improve the visibility of property listings and drive traffic
Integration with MLS data for seamless access to accurate and up-to-date property information
Multilingual content generation to reach a broader audience and diverse markets
Analytics dashboard to measure content performance and refine strategies
Pricing
Write.homes offers a tiered pricing structure. Plans start at $8/month, and a free Freemium Plan with 1,500 credits for new users to test the platform.
8 General Ai Tools That Real Estate Agents Can Use
Now that we’ve explored the real estate-specific Ai tools, let’s shift gears and talk about some general Ai applications that can further revolutionize your business.
These may not be exclusive to real estate. But don’t let that fool you – they could easily become indispensable allies in your daily practice!
Canva
Canva is a design platform with Ai-powered features for creating professional-looking graphics, flyers, and social media posts. It’s a great tool for creating promotional images after you become a RealTrends Verified agent, as well.
Key features:
Ai-powered design suggestions to create visually appealing property graphics
Extensive library of customizable templates for listings, brochures, and social media posts
Brand kit to maintain consistent branding across all marketing materials
Real-time collaboration tools to streamline approval and feedback with your team
Social media post scheduler to plan and manage your online presence
Photo editing and enhancement tools to showcase professional-quality property images
Canva Print for producing high-quality physical marketing materials like flyers and postcards
Pricing
Canva offers a Free plan for basic use. Paid plans begin at $10/month, with a 16% discount available for annual billing.
Otter.ai
Otter is an Ai-powered transcription and note-taking tool that can help agents record and transcribe client meetings and property notes.
Key features:
Real-time transcription to capture conversations during client calls or team meetings
Ai-powered meeting notes to save time and make sure you never miss key information
Automated summary generation to quickly review important points from lengthy discussions
Speaker identification
Custom vocabulary for real estate terms
Integration with video conferencing tools
Mobile app for on-the-go use to transcribe notes and meetings anytime, anywhere
Pricing
Otter.ai offers a free Basic plan, with paid plans starting at $16.99/month per user. Subscribers can save up to 51% with annual billing.
Grammarly
Grammarly is a writing tool that can help with grammar, spelling, and syntax checks. It’s good for writing listing descriptions, blog posts, emails, and more.
Key features:
Real-time grammar and spelling checks to create polished property listings, emails, and marketing materials
Style and tone adjustments to align your communication with client expectations and brand voice
Plagiarism detection to verify your content is original and professional
Vocabulary enhancement suggestions to create engaging and persuasive property descriptions
Browser extension for extended functionality
Desktop app for offline editing
Personal dictionary for custom terms to include real estate-specific vocabulary
Pricing
Grammarly offers a Free plan for basic writing assistance. The Pro plan is $12/month per member billed annually for advanced writing features, with custom pricing for Enterprise solutions.
ChatGPT
One of the most well-known Ai tools on this list, ChatGPT is a conversational Ai model that can assist with writing tasks, including generating listing descriptions, emails, and online ads.
Key features:
Natural language processing for creating human-like responses in client communications
Multi-turn conversations to handle complex queries about properties or market trends
Context retention for seamless ongoing discussions with clients
Customizable output styles to match your brand voice or professional tone
Integration capabilities with CRM or property management platforms for streamlined workflows
Constant learning and improvement to provide up-to-date, accurate information
Multilingual support to connect with clients in their preferred language
Pricing
ChatGPT offers a Free plan to use for limited, everyday tasks. Paid plans range from $20/month for enhanced access, to the Pro plan at $200/month for the highest level of access. Team and Enterprise plans are also available.
Xara
Xara is a content marketing tool that can help with automating social media posts, print materials, and other content creation tasks.
Key features:
Ai-powered design suggestions to create eye-catching property visuals with minimal effort
Brand asset management to keep logos, fonts, and color schemes consistent across all marketing materials
Real-time team collaboration for coordination on listings, brochures, and campaigns
Social media content creator to design and schedule posts for showcasing properties
Document and presentation templates for professional proposals and client-facing materials
Integration with stock image libraries to access high-quality visuals for property ads
Export in various file formats to suit digital platforms and print requirements
Pricing
Xara offers a variety of plans based on your design needs, including a Free plan. Paid plans begin at $9/month per user, with a 40% discount for annual billing.
Tidio
Tidio is a chatbot platform that can engage potential clients in real-time, providing immediate responses to their questions and scheduling showings.
Key features:
Ai chatbot builder to automate responses and answer inquiries about property details and availability
Live chat functionality for real-time conversations with potential buyers or renters
Visitor tracking and analytics to identify and target high-interest prospects
Integration with CRM systems to manage leads and client data
Customizable chatbot templates to fit your agency’s style and address common client questions
Multi-language support to connect with a diverse client base
Mobile app for on-the-go management to handle chats and leads wherever you are
Pricing
Tidio offers a tiered pricing structure, with the Starter plan at $29/month for small businesses, up to the Premium plan at $2999/month for complex businesses. Prices vary based on the number of handled conversations per month, ranging from 100 to unlimited, with additional options for Ai chatbot and automation features.
Midjourney
Midjourney is an Ai-powered image generation tool that can assist with editing photos, creating virtual staging, and generating 3D renderings.
Key features:
Text-to-image generation to create stunning property visuals and virtual staging from simple descriptions
Style customization options to match your agency’s branding or client preferences
High-resolution output for professional-quality listings, brochures, and marketing materials
Rapid iteration capabilities to quickly refine images and adapt them to client feedback
Community-driven improvements to access creative ideas and solutions shared by other users
Discord integration for easy access and collaborative brainstorming on design projects
Regular model updates and improvements to access cutting-edge image generation for your real estate business
Pricing
Midjourney offers tiered pricing, with plans ranging from $10/month to $120/month, with discounts available for annual subscriptions. Prices vary based on the amount of GPU hours used each month, and whether image generations are public or private.
DALL-E 2
DALL-E-2 is a text-to-image generation model that can help with creating custom images, such as property visuals or virtual staging.
Key features:
Text-to-image generation to create unique property visuals and virtual staging from descriptions
Image editing and manipulation to improve property photos and adjust visual elements
High-resolution output for professional-quality listings, brochures, and advertisements
Style transfer capabilities to match property visuals with your agency’s branding or a specific theme
Inpainting for precise edits within image boundaries, such as updating room décor or layout
Outpainting to expand images for wide-angle property views or panoramic visuals
Variations generation to produce multiple design options based on existing property images
Commercial usage rights for generated images to be used freely in marketing and promotional materials
Pricing
DALL-E 2 pricing is $0.020 per image at 1024×1024 resolution, with lower costs for smaller resolutions. Users receive 15 free prompts per month and can purchase 115 credit increments (approximately 460 images) for $15. Volume-based discounts are available for larger users.
