Truly, there are only 3 main things a brokerage needs to do to be successful.
1-Recruit talent
2-Develop talent
3-Spend less money than you have coming in.
Let’s focus on the 1st bullet item. Larry Kendall, one of the founding partners of The Group Inc., and author of Ninja Selling wrote an interesting piece in our March Newsletter called The Five Magic Questions of Recruiting. This podcast explores these magic questions and expands on my claim that recruiting and developing talent is so crucial to a brokerage companies success.
