What is your personality when it comes to content? We Help you decide

Marketing Video Edition Good things come in Threes What is your personality when it comes to content? We help you decide. Written by Cade Madison, technology strategist     When it comes to real estate video and agents, I see that there are three types of people: 1. Content Creators ...

Integrating With Your Community

Community Your Local Chamber of Commerce Integrating With Your Community By paying attention to local population and expansion trends, you can more accurately target your marketing funds. Written by Travis Saxton, vice president of technology This past week, while visiting a client, we watched a pre...

Reputation Management Tips

Marketing Reputation Management Tips Get started managing your online reputation today. Written by Paul Salley, marketing strategist Do you know what people are saying about you online? In addition to having an online presence and scoring high marks in SEO, another key component to having a successfu...


Blog         Save Time. Try KeyMe By Deirdre LePera, Manager of Client Services In our fast-paced industry, we are always looking for ways to maximize our time and work smarter. Some of the details of real estate still require hands-on activities to take a ...

Who Gets the Commission?

Business Written by Terese (Terry) Penza, RCE, CAE, REAL Trends, Director of Network Membership Who gets the commission? This is probably the most-asked question from those calling into their local REALTOR® association office. Of course, the caller is always hoping he or she will hear solid confirmat...

REAL Trends Most Popular Posts

Business Helping you earn more by offering tips and strategies for marketing, technology and business is what the REAL Trends blog is all about. Here's a round up of your favorite posts in 2014: 1. 6 Tips for Real Estate Direct Mail Success With so many free apps and online services, it's easy to mov...

Help Expired Listings Sell

Marketing by Walter Sanford Many of you are looking for unique ways to solicit expireds. My coaching clients use multi-media solicitations to this hot demographic group. They solicit expired listing owners by adding the line "Helping Expired Listings Sell Their Homes" to their postcards, letters, voi...

Business Detox Tips Every Real Estate Agent Needs

Business by Deanna Lawley, Whether you set New Year’s resolutions or not, the one thing every business needs in January is a thorough detox. A business detox will kick-off an organized, streamlined 2015. Here are five ways to set your business up for success in the new year. C...


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REAL Trends is a real estate consulting and communications company considered to be a leading source of real estate news, trends, and analysis on the residential brokerage industry. REALTrends is based in Castle Rock, Colorado.

With 25 years of continual growth, REAL Trends continues to provide real estate professionals with new and innovative resources on the latest real estate industry trends and strategies into the future.

REAL Trends audience includes:

  • Owners/brokers representing 64% of the business done in the U.S.
  • The largest 600 brokerage firms.
  • 10 of the largest global real estate brands.
  • 5,000 of the highest producing sales professionals.
  • Over 100 real estate professional organizations.
  • 60 mortgage lenders including 4 of the top 5 leading U.S. firms.
  • 3 of the top 5 U.S. title/settlement companies.
  • 200 corporations providing real estate products and services.
  • Over 20 online real estate e-businesses.

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