Overwhelmed by technology? Keep it simple. Don’t overcomplicate things with too many systems. Instead, focus on what works and, more importantly, what you really need. A strong digital foundation for any brokerage consists of:

 

  1. A great website
  2. A CRM component
  3. A transaction management platform
  4. Strong mobile presence
  5. Social presence
  6. A strong digital marketing strategy

 

Establishing this core foundation should be your No. 1 priority as it will allow your brokerage to dominate your market. Though this is not small task, creating a production and goals calendar will assist in making these fundamentals become a reality.