Overwhelmed by technology? Keep it simple. Don’t overcomplicate things with too many systems. Instead, focus on what works and, more importantly, what you really need. A strong digital foundation for any brokerage consists of:
- A great website
- A CRM component
- A transaction management platform
- Strong mobile presence
- Social presence
- A strong digital marketing strategy
Establishing this core foundation should be your No. 1 priority as it will allow your brokerage to dominate your market. Though this is not small task, creating a production and goals calendar will assist in making these fundamentals become a reality.