Findings reveal client communication and housing research dominate Realtor mobile activity

 Realtors Property Resource® (RPR®), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its recent 2017 REALTOR® Mobile Usage Report. The report includes findings from a survey of almost 200 REALTORS® about the way they use mobile devices in their everyday businesses. 

Client communication and housing research top the list of mobile activities REALTORS® rely on most throughout the course of each workday, according to the study. Those tasks are made possible through the growing availability of mobile technologies in the real estate marketplace, which include apps offered by RPR, Supra eKEY, Homesnap, ShowingTime, and a variety of MLS apps.

“Consumers appreciate experiences that are convenient, quick, and personalized,” said RPR Vice President of Marketing Reggie Nicolay. “With a smartphone and the right app, REALTORS® are empowered to adapt their communication strategies to meet those consumer needs.”

Mobile access to property data, and the ability to instantly communicate that information to consumers, has transformed the way REALTORS® conduct business. RPR’s app, for example, enables more than 1.2 million REALTORS® to view data on nearly any U.S. property and then immediately convert it to a customized report, sent directly from the app to the client by way of text or email.

2017 REALTOR® Mobile Usage Report key findings include:

An overwhelming majority (96 percent) of REALTORS® agree, using a mobile device to access housing data saves valuable time during the work day.

89 percent of all REALTORS® surveyed indicated that they often use a mobile device to communicate with clients. Other popular activities included researching housing data (72 percent), financial calculations (44 percent), prospecting (34 percent), and client presentations/home showings (26 percent).

87 percent of REALTORS® agree that clients prefer to receive new housing alerts, market activity reports and more sent directly to their mobile device.

“In the age of immediacy, clients expect information to be delivered as quickly as possible,” said Nicolay. “And the new Mobile Usage Report shows that savvy REALTORS® are quickly embracing new technologies to meet those consumer demands.”

View the full report.

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