When it comes to lead generation, every action you take has a specific goal—to encourage a potential client to walk through your door, pick up the phone, or give you their correct email address. Most sellers spend five months considering whether to sell before contacting a real estate professional. In this episode, REAL Trends Research Strategist Deirdre LePera goes in depth about lead response and further expands on a case study with Tomlinson Sotheby’s International Realty.