Should we Abandon Chatbots for Lead Generation?

Chatbots continue to grow in popularity for real estate lead generation. But the technology isn’t where it needs to be for a meaningful critical first contact with a potential client. These are the failings of consumer-facing bots: They’re not smart enough. Language (i.e. slang) is daunting,...

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Office of the Month: Berkshire Hathaway HomeServices Michigan

The June Office of the Month goes to Berkshire Hathaway HomeServices Michigan Real Estate’s Traverse City office! The team has created an office space that fully encompasses the way sales associates and teams conduct business, while also creating a welcoming and inviting space that encourages...

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Will We Run Out of Housing?

http://feeds.soundcloud.com/stream/326742095-user-708885993-will-we-run-out-of-housing.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Are we in the midst of a housing crisis? Steve Murray, founder of REAL Trends, questions how to supply enough homes for our growing...

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A Proactive Data Partner

In the era of big data, it’s challenging to know what resources real estate professionals can rely on for accurate predictive insights. A site may boast heavy traffic numbers, but that doesn’t necessarily indicate the motivation of its audience. Another may have the right audience, but incomplete...

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State-Backed Help for Home Buyers 2017

With home buying season in full swing, HSH.com has revamped and expanded its comprehensive feature covering home buyer assistance programs nationwide. The updated “Home buyer assistance programs by state” provides consumers with an interactive map to easily locate: Low-rate mortgage programs Down...

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The Millennials…Redefining the American Dream

  By Keith Moore and Robert C. Smith for RMG-Rocky Mountain Group Millennials make up the nation’s largest living generation. Already at 76 million, their numbers are expected to peak in 2036 at 82.1 million, surpassing the baby boomers by nearly 3 million (U.S. Census Bureau, April 2016)....

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Will We Run Out of Housing?

The problem is not just affordable housing; it’s that unless homebuilding of all kinds increases back to near its historical norm of above 1.4 million homes a year, we may simply run out of places to live and homes to sell. by Steve Murray, publisher Having studied recent data about inventory and...

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