Google Earth’s Stunning New Access to Virtual Reality

As Google continues to expand its technology, they have once again capitalized on providing an amazing user experience through an improved Google Earth platform. Google Earth now provides a completely immersive experience that connects searchers with information and visuals that have never been...

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How Podcasting Can Help Your Brand and Marketing

Could 2017 be the year of the podcast? Apple has surpassed one billion podcast subscriptions via iTunes. A podcast is an audio show or program that one can listen to from a smartphone, computer, tablet and more. Files are online and can be streamed or downloaded. Many podcasts flow like a TV or...

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Social Media Business Pages: Pros & Cons

What makes measuring social media success so difficult is the simple fact that what works for one individual or real estate professional may not work for another. Case in point, the business page vs. personal page debate. Some brokerages don’t have a preference over what their agents use and some...

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The Future of Real Estate

It seems like technology is changing so quickly that it’s difficult to imagine what the world will look like in 15, 10, or even five years from now. Will driverless cars be nationwide? Will contact lenses get the smart treatment? Will robots take over the earth like James Cameron predicted in...

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Gadget Lab: TOOR Smart Lockbox

Buyers want to see homes immediately, which makes it even more frustrating when the listing agent isn’t available to let the buyer’s agent into the home. Not anymore as there’s an app for that! TOOR is a physical lockbox that allows real estate professionals to send ekeys to agents via an app,...

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5 Things To Consider When Choosing A Website Vendor

The right website will help position your brokerage for success while also providing a platform that’s easy to update and manipulate for future changes. That’s why it’s vital to evaluate your brokerage’s needs, match them with the functionality offered and choose a platform that allows for growth....

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Measuring The Success Of Your Digital Marketing Campaigns

As digital marketing professionals, we’re often asked the best way to quantify the performance of digital marketing campaigns and how to track your return on your investment (ROI). While there is no solution when it comes to tracking the success of any digital campaign, there are things you can do...

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