Not Getting Any Likes? Look at Your Analytics.

Do you struggle to create witty and innovative copy that is clear and understandable? It’s not that easy, is it?   Dan Gilgoff, executive editor for digital at National Geographic, recently shared that he too struggles with creating short content that resonates with the audience—and they hold...

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Analyzing Top Video Strategies for Real Estate Sites

  How do you keep up with the lead capture strategies of the giants such as Zillow and Trulia? It’s a challenge. But, it can be done if you have a strategic and constantly updated website and lead capture strategy on your brokerage website.   This year, REAL Trends conducted our 2017...

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How to Get the Best Agent Reviews

As a Millennial, the first thing I do when I’m thinking of buying something expensive is to research the product on review websites. I want to make sure that I’m not missing out on a better product or experience. For example, when I see a dry cleaner with two reviews and another with 40 reviews,...

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Berkshire Hathaway Invested in a Real Estate Company

Recently Berkshire Hathaway bought a 10 percent stake in a real estate company called Store Capital. Store Capital invests in single-tenant properties and has investments in commercial real estate in 48 states and over 1,750 properties. Such investments include the theater group AMC Entertainment,...

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Cyber Security Common Types of Cybercrime

Cybercrime is on the rise. Unfortunately, most of these crimes stick around long after the infraction is committed. It’s important to understand the most common methods of cybercrimes in the real estate industry to know exactly what and where to monitor for these security breaches.   The most...

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A Checklist for Your Content Marketing Strategy

Audience engagement through content marketing. You’ve probably heard this phrase a million times when analyzing the marketing strategy for your brokerage or brand. We all want to measure the success of our marketing initiatives based on actions, not projections; click-through-rates (CTRs) not...

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