Consumer Electronics Show Update: New Smart Home Products

If you follow REAL Trends on Facebook, you may have tuned into our most recent Facebook LIVE event last week at the Consumer Electronics Show (CES). This year marked the 50th anniversary of the CES. From driverless cars to even smarter homes, here are some of the cool smart home technology...

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4 Fundamentals to Creating a Perfectly Optimized SEO Page

  When it comes to creating a perfectly optimized SEO page for your real estate brokerage, you must first cover some fundamentals that will ensure you are taking the right steps toward optimizing your website to its full potential. Below are four steps to take when creating a new page on your...

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Office of the Month: Arc Real Estate in Birmingham, Alabama

This office of the month is ARC Real Estate in Birmingham, Alabama. They built the common area in their new office to be fun and functional. Furniture is comfortable and stylish. The sofas and desks have all the necessary power components built right in. And check out the fun sign wall! Rather...

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Ideas for Using Video

Are you marketing yourself and your properties using video? In reaching younger generations, who get a good chunk of their news and information via video and podcasts, video is a must-have marketing item. Here are some ideas for video content:   Upcoming events – Film behind the scenes...

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Digital Marketing to Your Sphere

The success of real estate professionals depends largely on creating and nurturing their immediate contact list. The initial process of creating this cherished list or sphere is challenging. Once this list is created, maintaining and nurturing your sphere takes additional time and commitment....

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How To Build A Full-Proof SEO Strategy

There’s no doubt that incorporating a search engine optimization strategies to gain organic web traffic and increase rankings is vital. That’s why real estate brokerages and sales associates should be aware of the steps to take to set the path for success with keywords, content or SEO strategies....

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