Tech Smart Doesn’t Mean Tech Fancy

The discussion about how real estate professionals use office space is incomplete without acknowledging the influence of technology since the early 2000s. The transition from full-time, in-office sales associates to full-time mobile sales associates began with the internet and built momentum with...

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Coming Soon! REAL Trends Website Rankings Report

As the year progresses, we are excited to tease the release of our annual website rankings report! This year, we’ll be releasing the report on July 27, 2017. The website ranking report will focus on the following six categories:   Best overall website Top design and user experience Top...

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The Human Factor: A Millennial’s Perspective

Advances in technology have made a lot of our lives easier, and the same goes for most businesses. However, some businesses have suffered from these advances, some have thrived, and some remain untouched. In the real estate world, it seems that human interaction is still the best way to go. In...

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Document Your Loved Ones

  Ask a millennial about their life, and they can probably show you day-by-day what they looked from the day they were born. Today’s generation records everything, but that’s not true of the Boomers and other generations. Plus, as sad as it may seem, our families won’t be around forever. So,...

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Tech Tip of the Week: Keep Tech Simple

Overwhelmed by technology? Keep it simple. Don’t overcomplicate things with too many systems. Instead, focus on what works and, more importantly, what you really need. A strong digital foundation for any brokerage consists of:   A great website A CRM component A transaction management...

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3 Keys to A Successful Brokerage SEO Audit

When it comes to putting together a plan of attack for a website audit, it’s important to understand your audience. This means understanding how visitors interact and engage with your website, but more importantly, the journey that gets them there in the first place. Below are three critical...

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