Tech Smart Doesn’t Mean Tech Fancy

The discussion about how real estate professionals use office space is incomplete without acknowledging the influence of technology since the early 2000s. The transition from full-time, in-office sales associates to full-time mobile sales associates began with the internet and built momentum with...

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The Human Factor: A Millennial’s Perspective

Advances in technology have made a lot of our lives easier, and the same goes for most businesses. However, some businesses have suffered from these advances, some have thrived, and some remain untouched. In the real estate world, it seems that human interaction is still the best way to go. In...

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3 Keys to A Successful Brokerage SEO Audit

When it comes to putting together a plan of attack for a website audit, it’s important to understand your audience. This means understanding how visitors interact and engage with your website, but more importantly, the journey that gets them there in the first place. Below are three critical...

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3 Useful Real Estate Products

Want to do business faster and easier? We’ve got you covered. Here’s a short list of top tools and apps that can help you increase efficiency and results. RPR Mobile. RPR Mobile is the fastest way to look up a property and send branded information on the fly. The app allows you to send and...

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Your Guide to Hyper-Local SEO

Real estate keywords are increasingly difficult to rank as the landscape shifted to broad search dominated by portal websites. Ever since the arrival of Trulia and Zillow, top spots in the search engines for broad search have become more difficult to rank and, more importantly, obtain traffic. We...

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5 Things You May Not Know About Google AdWords

Whether you’ve explored Google AdWords, or you’re a certified Google AdWords pro, there’s no doubt you’ve come across something new or unique. AdWords is constantly improving their platform to meet the needs of a growing and digitally savvy online marketing landscape. Here are a few lesser-known...

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Top Indicators You Need a New Website

When you visit a website, what are the key factors that make you stay on the site? A website should be easy to navigate. No one wants to visit a page and find an error or wait for a page to load. Even five seconds can feel like a lifetime! Once a user is frustrated with your site, good luck...

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