How Podcasting Can Help Your Brand and Marketing

Could 2017 be the year of the podcast? Apple has surpassed one billion podcast subscriptions via iTunes. A podcast is an audio show or program that one can listen to from a smartphone, computer, tablet and more. Files are online and can be streamed or downloaded. Many podcasts flow like a TV or...

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Social Media Business Pages: Pros & Cons

What makes measuring social media success so difficult is the simple fact that what works for one individual or real estate professional may not work for another. Case in point, the business page vs. personal page debate. Some brokerages don’t have a preference over what their agents use and some...

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Measuring The Success Of Your Digital Marketing Campaigns

As digital marketing professionals, we’re often asked the best way to quantify the performance of digital marketing campaigns and how to track your return on your investment (ROI). While there is no solution when it comes to tracking the success of any digital campaign, there are things you can do...

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The Building Blocks of a Growing Technology Platform

SmartZip Analytics, Inc., known for its predictive marketing technology for real estate, announced the acquisition of Reach150, a referral management platform focused on relationship businesses earlier this month. REAL Trends interviewed CEO and president of SmartZip, Avi Gupta, to learn more...

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4 Considerations for Setting Successful Listing Prices

Reporting from The Balance explores how the amount of days a home has been on the market creates a domino effect with listing changes. A house stagnating in the MLS for months alerts buyers that the home may be overpriced, something is wrong with it or it’s an undesirable location. But...

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#Trending Collaborative Facebook Platform Geared for Businesses

There’s recently been a surge of productivity and collaboration tools released. These tools aim to unify those who work together. With the so many mobile agents, these tools are now a vital way to keep agents connected and engaged with brokerage-wide activities and communications.   One such...

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