Build Your Business Digitally

Are you considering a new website or in desperate need of a site tweak? Unsure how to piece together the technology and digital marketing foundation for your brokerage? Perhaps you’re tired of getting pushed down further and further on Google search results? Don’t worry, we can help! REAL Trends...

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Your Most Important Business Asset

What, or who, is your most important business asset?  By Larry Kendall, author of Ninja Selling and chairman of The Group, Inc. What is your most important business asset? Your people? Your reputation? Leadership? Brand? All are important; however, an in-depth study by the Gallup Organization of...

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Who Are Today’s Successful CEOs?

Traits that differentiate those leaders who excel over the long term. by Steve Murray, publisher After 40 years being in the residential brokerage industry—37 of them working with CEOs from across the spectrum of large and small brokerage firms, nationally affiliated and independent, full service...

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6 Top Takeaways From the Gathering of Eagles Day Two

Day two of the Gathering of Eagles was jam-packed with strategies for success. Here are a few of the top takeaways from the day: Great leaders have productive paranoia, says Jim Collins, author of “Good to Great.” Do you have enough productive paranoia to avoid the death spiral of your company? Of...

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5 Takeaways from Day One of the Gathering of Eagles

No. 1: Social Media To be successful as a brokerage on social media, the very first thing you need to do is create a plan, according to Jennifer Marchetti, CMO of Better Homes and Gardens Real Estate and Jason Holloway, social director of NM+U. Here are the steps to building your plan: Complete a...

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Selling the Home of the Future—Today

Earlier this month, Brookfield Residential debuted a revolutionary new smart home. This launch is just the latest step in the ongoing trend of smart tech adoption—and it has some interesting implications for the real estate industry. Smart homes, by the simplest definition, are homes equipped with...

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X Marks the Sale: How Gen X Can Make You Richer This Year

By Bubba Mills You’d do well this year to remember the forgotten generation … that’s what Generation X has been dubbed. But these folks, ages 37 to 51, are the only generation to buy more homes in 2016 last year than it did in 2015, according to a new National Association of Realtors’ (NAR)...

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CEO CORNER: The Attributes of Great CEOs

REAL Trends has collected research on CEOs for the past 30 years. Here are some insights into what makes a great leader. by Steve Murray, publisher  Through our reporting and consulting practice (and our 360 total newsletters), we’ve had the incredible honor of interacting with the leaders of many...

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