Pass Along to Homebuyers: How to Get a Mortgage

Getting a mortgage can be confusing, but InvestmentZen is trying to make it easier. Pass this along to your buyers. When it comes to mortgages, most people know the basics: a mortgage is a long-term loan that lets you buy a house. As the borrower, you pay back the principal (the amount you...

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The Value of a Laser-Targeted Email List

By Shawn Parrotte, marketing manager, Designli The value of a laser-targeted email list can’t be understated. The ability to connect directly with your client base to deliver instant value is key for gaining new business. As a commercial or residential broker, it’s your job to inform and...

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First Day of Spring and People Are Ready to Move

Today is the first day of spring, also known as the spring Equinox. The quote “hope springs eternal” comes from the classic poem by Alexander Pope and it speaks to the common human trait of optimism. On the equinoxes, the length of the day and night is nearly equal as the sun shines directly on...

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CEO Corner: Focus on Agents and Be Careful

CEO Corner: Mike Prodehl, president Coldwell Banker Honig-Bell and The Real Estate Group Lessons remembered—learn from leaders where tomorrow’s opportunities and threats lie. by Steve Murray, publisher From 2006 to 2015, no REAL Trends top 100 ranked brokerage grew more than Mike Prodehl’s firm....

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Helping People Make Good Decisions

When people think they made a good decision, they are usually happy with their sales associate and will refer him or her. How do you help them get to that point? by Larry Kendall, author of Ninja Selling and chairman of The Group, Inc.  What is a good decision? Most would agree that a good...

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Ben Carson Confirmed as HUD Secretary

Ben Carson is now officially confirmed as secretary of the Department of Housing and Urban Development, following the Senate vote (58-41) Thursday morning. The approval locks in one of the few remaining cabinet members left to be approved. Read more at Housing...

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Valuation, Merger & Acquisitions: Real Estate Team Valuations

  By Steve Murray, publisher The market for teams continues to evolve. REAL Trends merger and acquisition consultants have advised, valued or brokered several transactions in the last six months. Here are some things we’ve learned in attempting to build the value of a team (or a brokerage for...

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