Not Getting Any Likes? Look at Your Analytics.

Do you struggle to create witty and innovative copy that is clear and understandable? It’s not that easy, is it?   Dan Gilgoff, executive editor for digital at National Geographic, recently shared that he too struggles with creating short content that resonates with the audience—and they hold...

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Content Marketing: The Missing Piece in Your Brand

  By Malte Kramer, CEO of The Luxury Presence Your properties define your brand. But they don’t complete it. Top real estate agents round out their brand and attract more clients with sharp, insightful content marketing. Yes, your clients want the house of their dreams or the best price from...

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The Get-it-Ready Home Selling Checklist

By Walter Sanford, speaker, trainer and coach There are times when the real estate culture can hurt you.  The rabid adherence to having your sellers stage a property can be detrimental to them and you.  I am sure there are instances in past markets where homes sold faster and for more money, but...

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Marketing Minute Using Landing Pages to Track Conversions

One of the most frustrating parts of setting up a digital marketing campaign is knowing with surety whether or not it’s working. Even with the readily available statistics and reports we have access to, it is difficult to track a lead from start to finish. Plus, it’s difficult to accurately set up...

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How to Get Leads in Real Estate Through Branding

by Kenneth Palmer, Zurple In the ever growing digital space of the online world, how will you make yourself stand out? Are you taking the necessary steps to ensure that you are being found before your competition? These are important questions you need to ask yourself because your brand is how you...

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How to Find Your Niche Real Estate Market

by Kristina Brunnler, Zurple Agents who specialize in a specific market often suffer less from slow seasons or economic downturns. By separating yourself from other agents, you’ll be in higher demand as there will be fewer agents in the supply. Developing a niche market may take years, but with...

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