I scour Mashable.com quite a bit for new tech and marketing ideas that can be applied to the real estate industry. I like them for their cutting edge news and information. So when I see them publishing a real estate specific article I certainly notice. While this isn’s groundbreaking stuff here it is definitely practical and useful for your social media presence as a realtor.
According to recent research by Postling, nearly 80% of real estate agents are using Facebook to market their practice and properties.
“Social media has definitely become the wave of the future for real estate advertising,” says Melissa Savenko, aRE/MAX Commonwealth realtor in Richmond, VA’s affluent Fan District. “I use Facebook to promote my listings, to market open houses and to notify other agents and the public about price drops and additional incentives. In this economy, I think many agents have embraced the social media world to promote their brand and their listings because it is free, easy and efficient.”
In addition to offering cost-effective methods of promoting properties, Facebook also offers a range of new opportunities to grow and cultivate a robust community of prospective buyers and sellers.
Here are five best practices for using Facebook in real estate marketing.
Continue reading at: http://mashable.com/2011/11/14/facebook-real-estate/
Travis Saxton is the marketing and technology manager at REAL Trends. Prior to operating this arm for REAL Trends, Travis was the director of online services for a newspaper consulting company. He greatly enjoys working with real estate companies adapt new cutting edge strategies and perfecting their online presence and systems. He has experience in the following areas: Websites, SEO/SEM, CRM/Lead Generation Systems, Traditional Marketing and Social Media Marketing, Real Estate Technology Consulting.One Response to “Best Practices: Facebook”
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I was formerly a realtor and at the time sure didn’t have the social media tools that are available today. Although I had a better market to work. At the very least I would suggest if a realtor is not proficient at social media they should get some training. It is well worth it. I would recommend University of San Francisco’s online training.