Author: Tracey Velt

Real Estate Platform Integrates with BombBomb to Amplify Email with Video Messages

Chime Technologies, an all-in-one-real estate platform, is planning to announce their integration with BombBomb, which allows emails to communicate and connect more effectively by seamlessly including video.   This partnership will enable real estate agents to send dynamic, personalized videos to clients and prospects, ensuring their emails stand out in crowded inboxes. BombBomb video emails attract 81% more replies, convert 68% more leads, and get 56% more referrals, helping agents improve their overall...

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Realogy Honored as One of the World’s Most Ethical Companies for Sixth Consecutive Year

For the sixth year in a row, Realogy Holdings Corp. (NYSE: RLGY) has been recognized as one of the World’s Most Ethical Companies® by the Ethisphere Institute, the global leader in defining and advancing the standards of ethical business.  Realogy is the largest full-service residential real estate company in the United States with many of the best-known industry brands, including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby’s International Realty®, ZipRealty® and ZapLabsSM.  Realogy shares this global recognition with its four business units: Realogy Franchise Group, the largest real...

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SmartZip Acquires Reach150, Further Enhancing its Predictive Marketing Platform

The acquisition will strengthen SmartZip’s position as the leading SaaS solution for real estate and adjacent industries to accelerate growth with analytics-driven targeted marketing SmartZip Analytics, Inc. (, the leader in predictive marketing technology for real estate, lending and related home service industries, announced the acquisition of Reach150 (, a referral management platform focused on relationship businesses. In parallel, SmartZip received a strategic growth equity investment from Toba Capital, a key investor in Reach150, to fuel product and market development of the combined solutions. For over six years, SmartZip’s proven predictive marketing platform, SmartTargeting, has helped thousands of real...

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LoanDepot Developing Fintech Ecosystem of the Future

 America’s Lender Launches First Iteration of mello™, New Proprietary End-to-End Web-Based Digital Lending Platform, Ushering in the Next Generation of Modern Lending  LoanDepot, America’s lender, today announced the launch of its proprietary digital lending platform (DLP), part of an $80 million investment in technology over the last 18 months and signaling the company’s commitment to developing the fintech ecosystem of the future. The first three proprietary technology solutions comprising loanDepot’s DLP, appropriately named mello™ which comes from the Greek language and signifies the futurity or the dawn of modern lending, includes an intuitive web-based consumer portal, a state-of-the-art mobile...

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