Author: Tracey Velt

5 Takeaways from Day One of the Gathering of Eagles

No. 1: Social Media To be successful as a brokerage on social media, the very first thing you need to do is create a plan, according to Jennifer Marchetti, CMO of Better Homes and Gardens Real Estate and Jason Holloway, social director of NM+U. Here are the steps to building your plan: Complete a competitive review. What are your competitors doing well? Badly? Where can you beat them in the social media game? Define your audience. Your plan to reach consumers should be different from your plan to attract talent. (You should be doing both!) Set goals. Do you...

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Realtors Property Resource® (RPR®) Releases 2017 REALTOR® Mobile Usage Report

Findings reveal client communication and housing research dominate Realtor mobile activity  Realtors Property Resource® (RPR®), a wholly owned subsidiary of the National Association of REALTORS®, announces the results of its recent 2017 REALTOR® Mobile Usage Report. The report includes findings from a survey of almost 200 REALTORS® about the way they use mobile devices in their everyday businesses.  Client communication and housing research top the list of mobile activities REALTORS® rely on most throughout the course of each workday, according to the study. Those tasks are made possible through the growing availability of mobile technologies in the real estate...

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4 Considerations for Setting Successful Listing Prices

Reporting from The Balance explores how the amount of days a home has been on the market creates a domino effect with listing changes. A house stagnating in the MLS for months alerts buyers that the home may be overpriced, something is wrong with it or it’s an undesirable location. But it’s possible you can avoid a stalled listing altogether by pricing it right the first time. As an agent, you know there’s no hard science behind setting home listing prices that motivate buyers. Considering the market conditions and neighborhood competition is one way to start, but doesn’t offer...

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Zillow Group to Launch a New Brand Listing Portal RealEstate.com

  New brand tailored to millennials and their real estate needs; 42 percent of today’s buyers are millennials, according to Zillow Group Report Zillow Group (NASDAQ: Z and ZG) today announced it will launch a new consumer real estate brand under the RealEstate.com URL in May 2017. The brand will offer a completely new search experience designed for millennial home buyers. Listings will come directly from multiple listing services, real estate brokerages and franchisors, and agents will receive the same listing treatment they currently have on Zillow® and Trulia®. Zillow Group will release more details about the consumer experience...

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Two Top Alaska Real Estate Companies Joining Forces Madden Real Estate and The Walden Team at Keller Williams Merge

Madden Real Estate, the No. 1 real estate team in Alaska since 2009, has announced a merger with The Dar Walden Team, a division of Keller Williams Alaska Group and Keller Williams Realty, the world’s largest real estate franchise with over 150,000 agents and approximately 800 offices worldwide.  This union will bring together two leading real estate companies specializing in residential and commercial listings throughout the entire state of Alaska. “We are excited about this opportunity to strengthen our resources and continue to grow our team,” says Co-owner and CEO, Wes Madden of Madden Real Estate. “This venture will allow...

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