Author: Travis Saxton

The Importance of Adapting to the Future of Our Industry

REAL Trends recently attended the Better Homes and Gardens Real Estate event in Des Moines, Iowa, which was hosted, in part, by Meredith Corporation. We heard from Steve Lacy, CEO of Meredith along with Richard Smith, who shared the vision for the brand and the future of real estate. In 2016, after eight years of consistent growth, the brand decided to change one of its core values. Previously, their core values were PAIGE which stood for Passion, Authenticity, Innovation, Growth and Excellence. Now, they have changed Innovation to Inclusion. Why, after eight years, change something so ingrained in their...

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Digital Marketing Takes Discipline and Focus

How disciplined are you when it comes to digital marketing? To be truly effective with your digital marketing over the long term, you must be disciplined. What does that mean?   There are many solutions available. Even at REAL Trends Marketing Consulting, we have a list of 10 to 15 things a brokerage can do to market themselves. Some solutions are proprietary and cutting edge; some are partnerships with firms in our space, and others are the faithful standbys such as Facebook and Google.   Ultimately, choosing which mediums or methods you use depends on your goals and business...

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Coldwell Banker Leading the Charge in Smart Home Technology for Sellers

  A recent survey conducted by Coldwell Banker found that roughly half of Millennials and 42 percent of U.S. broadband households surveyed would smart stage their home to attract buyers. The survey also found that more than one-third of Americans (35 percent) now associate smart home technology with a move-in ready home — something that 71 percent of Americans would want if buying a house today.   Knowing that, Coldwell Banker Real Estate, LLC, announced that it signed a supplier agreement with Worthington Group, Ltd., to directly supply the industry’s first Smart Home Staging Kit directly to sellers who...

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Real Estate Office of the Month: Michael Saunders, Bradenton, Florida

Carrying over from the success of the website rankings, we are honoring Michael Saunders and their Bradenton, Florida office. This company does a great job on social media (see their office page here) and with company culture events, as indicated by the photos below. Congrats to Michael Saunders’ Bradenton, Florida office for taking home this week’s office of the...

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Looking Back: REAL Trends Website Rankings: Enter Your Site Today!

Last year, in mid-August REAL Trends launched the 2015 Real Estate Website Rankings. We spent an immense amount of time analyzing, researching and voting with our judges on the best brokerage websites in eight key categories. It’s now one year later, and this ranking is a staple at REAL Trends to be replicated and expanded upon every year. We received thousands of site visits to rankings. Nearly 100 brokerages were honored in the eight key areas. Here are last year’s top performers:   See the whole ranking by clicking here.   Here are the top five overall best real...

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