The Rise of The Team

The Rise of The Team

REAL Trends has been instrumental in the growth of the team featured in this article, providing them with technology and marketing strategies. We want to get know teams, their structure, physical spaces, technology and marketing demands and more, CLICK HERE to be a part of this groundbreaking study. —Travis Saxton, vice president of technology   When my grandmother was a real estate...

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Real Estate Office of the Month: Concierge Auctions in Austin, Texas

Real Estate Office of the Month: Concierge Auctions in Austin, Texas

With a cool startup feel, this office of the month is impressive. They have a chic entry way and reception desk that reveals an open floorplan complete with Ping-Pong (because every company needs that!) Concierge Auctions in Austin is very deserving of this month’s feature.

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Carving Out Your Niche Neighborhood

Carving Out Your Niche Neighborhood

  Whether you’re a brokerage targeting multiple neighborhoods or an agent trying to stay on top of one or two neighborhoods, this article is for you. We’ve got strategic advice on how to separate yourself or firm online to own your neighborhood(s). Let’s start with the obvious. Not all neighborhoods are in the MLS. So, if you want to dominate, find those pockets not officially...

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Big Data in Real Estate: The Tipping Point?

Big Data in Real Estate: The Tipping Point?

At REAL Trends, we see the importance and growth of big data in real estate. We are currently using big data for our predictive marketing solutions and seeing implementations in CRM systems in our industry. The below survey was sent to us. It offers highlights across multiple industries and what business professionals think about big data. How are you leveraging big data?   A survey of close...

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Pros and Cons: Choosing a Real Estate-Specific Website Partner vs. a Local Website Company

Pros and Cons: Choosing a Real Estate-Specific Website Partner vs. a Local Website Company

We see this dilemma frequently in our technology consulting practice. This article is not meant to bash either side but rather to portray the pros and cons of each. Subsequently, we’ve seen successes and failures with both approaches.   The most common guiding factor in whether a broker chooses a nationwide real estate website vendor or a local shop that does websites is that of...

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