Stay True to Your Culture

Stay True to Your Culture

Recently, a person from the REAL Trends team was asked to speak at a client’s annual gala/awards event. Through these events, we rediscovered how two firms continue to build excellent companies and cultures with unique circumstances and deliver on annual events. These events speak to those cultures and create great value for their agents. CULTURE MATTERS Fun is a key ingredient for an event,...

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The Best New Smart Home Gadgets

The Best New Smart Home Gadgets

The Consumer Electronics Show in Las Vegas is a four-day show featuring all that is new and trending in technology. In other words, a little piece of heaven for the REAL Trends technology team. A majority of our time was spent in the smart-home section of the show, getting a look at new technology as part of our 2016 partnership with Coldwell Banker. It took us two days just to get through that...

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Can 360 Degree Video Help Your Advertising?

Can 360 Degree Video Help Your Advertising?

Recently, I read a study conducted by Google/YouTube on the impact of advertising using 360-degree video, also called immersive video. If you haven’t seen a 360-degree video in action, here is an example. It’s like Matterport meets Google Street View meets Live Video. While this study is not directly related to real estate, it did confirm that video is extremely important in real...

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Developing a Technology and Marketing Plan For Your Company

Developing a Technology and Marketing Plan For Your Company

Written by Travis Saxton, vice president of technology Did you know that most U.S. brokers don’t have a plan when it comes to their technology and marketing? Sure, they have technology and marketing, but there is no shared vision between the two. Some organizations run flat, with many people meeting and controlling everything, only bringing to the table what they find interesting. This type of...

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What can we learn from the Auto industry and what should we forget?

What can we learn from the Auto industry and what should we forget?

  Before I dive in being compared to a car salesman may be sacrilegious, but I ask you to bare with me as you can learn a lot from the parallels between the real estate and automotive industry. First off both industries are without their faults. In real estate we struggle with response times and traditionally do a poor job of staying in touch as agents. In auto buying a car should be an...

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