What can we learn from the Auto industry and what should we forget?

What can we learn from the Auto industry and what should we forget?

  Before I dive in being compared to a car salesman may be sacrilegious, but I ask you to bare with me as you can learn a lot from the parallels between the real estate and automotive industry. First off both industries are without their faults. In real estate we struggle with response times and traditionally do a poor job of staying in touch as agents. In auto buying a car should be an...

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What is the Lifetime Value of a Lead?

What is the Lifetime Value of a Lead?

What is the value of the leads you generate? To illustrate, here’s a story from a fake sales associate, Joe, that represents a situation that we see often.   Joe is an aggressive sales associate who advertises online. He’s spent money online to generate business to his website and, more specifically, Joe is dominating one neighborhood on a granular level. In fact, no other agents are...

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Too Much to Handle: Let’s Talk about Digital Marketing

Too Much to Handle: Let’s Talk about Digital Marketing

The REAL Trends team recently consulted with a firm that had a young, smart and talented person handling all of their web technology, digital marketing and social media. Having one person handling all of these areas is quite common in small- to medium-sized brokerages (50-500 sales associates). While there were many positives from this setup, there were also issues with productivity and...

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Follow Up Article: Great Neighborhood Strategy in Action

Follow Up Article: Great Neighborhood Strategy in Action

Last week, we wrote about the foundation of a great neighborhood strategy so that you can be the expert in your local markets. We have helped one of our clients employ this very strategy. The example comes from Asheville, North Carolina, and Beverly-Hanks and Associates. First, check out the visually appealing landing page for their communities here. They show vivid pictures and lifestyle,...

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The Rise of The Team

The Rise of The Team

REAL Trends has been instrumental in the growth of the team featured in this article, providing them with technology and marketing strategies. We want to get know teams, their structure, physical spaces, technology and marketing demands and more, CLICK HERE to be a part of this groundbreaking study. —Travis Saxton, vice president of technology   When my grandmother was a real estate...

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