Author: Travis Saxton

Transaction Management Study: Future Impact on our Industry

In 2014, REAL Trends did a survey on transaction systems that produced several interesting and productive metrics for our industry. We found that 61 percent of brokerages used a transaction system and, contrary to our hypothesis, brokerages with larger numbers of agents were less likely to use transaction systems. In the study, less than 50 percent of those brokerages with over 700 agents used these systems.   In 2016, the Online Performance Study shows that this trend reversed. Through our technology consulting, valuation and other research, REAL Trends found that this number has indeed approached 81 percent overall, with...

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Real Estate Firms Getting Creative Online

In the past few months, we’ve noticed firms starting to buck trends and emulate leading brokerages online. These brokerages are not settling for mediocre web presences. Brokerage firms are getting smart with home buyer profiles. Do this exercise: Poll your sales associates and figure out who your average buyers are. Make sure you accurately speak to those buyers with the injection of data or content on your site. One of our clients is about 90 minutes outside of a major metropolitan area and in a second home market. He developed lifestyle pages and with content containers on main landing...

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Smart Home Update: What Does Move-In Ready Mean to Today’s Home Buyer?

Out with the old and in with the high-tech! A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about move-in ready homes—they now want it to be smart ready, too. According to the survey of 1,250 U.S. adults who have broadband Internet access at home, 71 percent of Americans want a move-in ready home. But, the poll uncovered an interesting twist. Of the respondents who opted for a move-in ready home, 44 percent said that smart home technology should already be installed. Another 57 percent would consider an older home updated if...

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Stay True to Your Culture

Recently, a person from the REAL Trends team was asked to speak at a client’s annual gala/awards event. Through these events, we rediscovered how two firms continue to build excellent companies and cultures with unique circumstances and deliver on annual events. These events speak to those cultures and create great value for their agents. CULTURE MATTERS Fun is a key ingredient for an event, but it is not the most important ingredient. Focusing on prestige, another common theme can hit the mark. Education is also important, so delivering interesting speakers and vendors can play a critical role in making...

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The Best New Smart Home Gadgets

The Consumer Electronics Show in Las Vegas is a four-day show featuring all that is new and trending in technology. In other words, a little piece of heaven for the REAL Trends technology team. A majority of our time was spent in the smart-home section of the show, getting a look at new technology as part of our 2016 partnership with Coldwell Banker. It took us two days just to get through that section! The Smart Home section was extremely popular, an indication that Coldwell Banker is getting ahead of a trend about to hit our industry. Here’s what...

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