Author: Paul Salley

One Brokerage’s Solution to Agent Tech Adoption

  How one Florida brokerage achieved a high agent adoption of tech tools. By Paul Salley, manager of marketing strategy and business development It’s no secret that one of the buzz phrases in our industry is agent adoption. The reason this phrase gets so much interest is that it addresses a real issue that most brokerages face, which is how to get their sales associates to accept technology systems put in place for their benefit. Success in Agent Adoption I recently visited an established and successful brokerage in Florida. During this visit, I analyzed the marketing and technology systems...

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Google Daydream to Transform Listings?

Phones built for virtual reality (VR), according to Google. And, they say, Daydream-ready phones are built for VR with high-resolution displays, graphics and high-fidelity sensors. Daydream is the newly released virtual reality (VR) platform known from Google. Daydream is a platform that is built into the Android mobile operating system. Virtual Reality headsets are branded to the platform and have various functionalities that work best with Daydream as opposed to other VR platforms. Other hardware components of Daydream include Android phones that were released with Android Nougat or above.   With the current ability to interact and engage with VR...

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Selling The Home of the Future Today

http://feeds.soundcloud.com/stream/326741645-user-708885993-selling-the-home-of-the-future-today.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Earlier this month, Brookfield Residential debuted a revolutionary new smart home. This launch is just the latest step in the ongoing trend of smart tech adoption—and it has some interesting implications for the real estate industry. Selling a home with these features can be a challenge. REAL Trends’ Paul Salley talks about some popular home automation devices and how to pitch them to potential...

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Digitally Taking on the Big Brokerages

http://feeds.soundcloud.com/stream/326742354-user-708885993-digitally-taking-on-the-big-brokerages.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS As a small- to medium-sized brokerage, how do you play on the same digital marketing field as the national franchises and syndicate websites? REAL Trends Manager of Marketing Strategy and Business Development Paul Salley breaks down what smaller brokerages can do to compete with the bigger...

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Success by Numbers: 2017 Mobile Web Stats

It’s common knowledge that smartphone web traffic has surpassed traditional desktop traffic. In fact, the average number of smartphone vs. web traffic is edging up—60 percent smartphone vs. 40 percent desktop. However, this statistic alone does not paint the whole picture. Here are some insights and numbers on how users interact with websites on their smartphones:   40% of users will abandon a site that takes over three seconds to load 29% of smartphone users will immediately switch to another site if it’s too clumsy or slow to load 1 in 5 dissatisfied visitors will never return to a...

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