Author: Nikki Lindholm

Social Media Business Pages: Pros & Cons

What makes measuring social media success so difficult is the simple fact that what works for one individual or real estate professional may not work for another. Case in point, the business page vs. personal page debate. Some brokerages don’t have a preference over what their agents use and some brokerages prefer strictly business pages over personal. There isn’t a right or wrong decision. To help with the decision, we’ve provided a Facebook Business Page pros and cons list below and also a slightly different option to those who are ready for something more!   PROS: Setting up a...

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How to Turn Social Media into a Competitive Advantage: An Exclusive Sneak Peek

Since this year is the 30th anniversary of REAL Trends, we made sure to pull out all the stops for this year’s Gathering of Eagles.   We start the party with a lively preconference presentation from Better Homes and Garden’s CMO Jennifer Marchetti and NM+U’s Creative Director, Jason Holloway.   Join the live event at 1:30-2:30 p.m. for a motivating, strategic discussion on how you can turn social media into a competitive advantage. BHGRE® will share trends and strategies that can transform your social media efforts into a more engaging, productive strategy for your company. This session will outline...

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The Art of Font Mixing A Creative Guide for Complimenting Fonts

Design can be tricky. One of my responsibilities at REAL Trends is to design the creative for social media and client ads, so I’ve spent a lot of time creating new and exciting pieces for our clients. I love figuring out ways to spice up the design by marrying different fonts.   Some of you may be thinking, “Who cares?” The answer is your potential clients. The whole point of creating ads and imagery is get the attention of your targeted audience. What makes you ad different from your competitors? What makes your ad connect with consumers? Of course,...

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The Human Factor: A Millennial’s Perspective

Advances in technology have made a lot of our lives easier, and the same goes for most businesses. However, some businesses have suffered from these advances, some have thrived, and some remain untouched. In the real estate world, it seems that human interaction is still the best way to go. In fact, technology has made the day-to-day process for the consumer and real estate professional easier. With transaction management platforms, online MLSs and better websites, agents have their tools right at their fingertips. But even with all these tools, cutting out the one person who has all the data...

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Mobile Tax Apps That Will Simplify Your Life

Whether you do your own taxes or have a professional take care of them, the process can often be a source of anxiety—especially in the real estate world. Luckily, we live in 2017, so there’s an app for that! Many mobile tax applications are extensions of their online counterparts, such as TurboTax and Tax ACT. But, there are also some other helpful mobile apps that can help you track and stay on top of your expenses throughout the year, making your tax season a bit less stressful. Happy filing!     Apps for Managing Travel   Mile IQ. Real...

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