Author: Nikki Lindholm

Featured Community Videos: Know What Your Customers Want

If you’re working with customers who are moving from another state, city or even across town, you know how hard it is for them to truly get to know the different communities and the amenities they offer. Touring each area can be time consuming. Instead, add community and neighborhood videos to your marketing arsenal.   In our newest Secret Lives of Real Estate podcast, with Ben Bacal, a sales associate with Rodeo Realty in Beverly Hills, Calif and founder of Roofshoot, a simple video solution, he shared that, “86 percent of buyers want to view community content before they...

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Where Should You Invest Your Digital Marketing Dollars?

http://feeds.soundcloud.com/stream/326739593-user-708885993-where-should-you-invest-your-digital-marketing-dollars.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS The marketing capabilities of social platforms such as Facebook, Pinterest and Twitter are expanding to meet the needs of a quickly evolving digital marketing landscape. Which ones are worth your investment? Listen to find out what will get you the most bang for your...

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Chief Data Officer: Why This Position Should Be Your Next Hire

http://feeds.soundcloud.com/stream/326739873-user-708885993-chief-data-officer-why-this-position-should-be-your-next-hire.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS If you’re ready to take a deeper dive into your data to make smarter business decisions, you might want to consider a key hire—a chief data officer. This episode expands on the 2017 Gathering of Eagles’ session, “Using Metrics To Measure Your...

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Skills of a Successful Social Media Manager

Whether you outsource your social media needs, have a social media manager on staff or run it yourself, it’s important that you have the right person behind the wheel. Unfortunately, social media is a tool that most often gets placed on the plate of someone who has some extra time on their hands instead of the person with the right skillset. Here are some skills that a successful social media manager should possess:   Strategic curiosity. Being curious doesn’t only mean surfing the internet looking for the latest news (which they should be doing). It means that they are...

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Google Marketing Next Top 3 Digital Marketing Advancements

This past week, the Google Marketing Next conference unveiled a ton of new and exciting features for Google Adwords, Analytics and DoubleClick that are creating some buzz. Here are some highlights:   Accelerated Mobile and Landing Pages Eighteen months ago, AMP or Accerlerated Mobile Pages were introduced on Google. In that time, approximately two billion mobile pages have been added, with 35 million more added each week. What makes these pages amazing—and super-user friendly—is they load in under one second. Not only is this great for the consumers, but it’s also great news for businesses, too! Google recently conducted...

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