Author: Deirdre LePera

Simplifying Your Business Address on Google Maps

Last week, Google Research came out with an update concerning its data extraction goal of the 80 billion high-resolution images captured to date from its Street View cars. These cars capture millions of images each day and help us when it comes to mapping a newly listed home or plotting the course of a showing tour. They can now help you map your business.   Verifying your business listing through Google can be a time consuming and unpredictable process. Will you receive your verification postcard? Will your office be open when the call comes to verify your location?  ...

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New Study! How Real Estate Professionals Work

by Deirdre LePera, director of business development  Real estate professionals are independent contractors. For many, the huge perk of running their own business is being the boss. A broker-owner or office manager can encourage, request and even beg a sales associate to come to the office, but there is nothing that forces them to come in unwillingly. For many broker-owners, there is no reason to force a sales associate to come to the office. Peter Crowley, broker and co-owner of RE/MAX Alliance Group, shared that about half of his 300-person sales force in Sarasota, Fla., works from home and...

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Lead Conversion Starts with a Response

Driving lead traffic is at the heart of any solid marketing plan, regardless of what business you are in. Everything you do is to encourage a potential client to walk through your door, pick up the phone, or give you their correct email address. Getting a client to reach out isn’t a simple feat. Most sellers spend five months considering whether to sell before contacting a real estate professional.   There are many platforms to choose for lead capture. Open houses, up-desks, listing platforms, community involvement, personal websites, email campaigns, referral networks, social media engagement, cold calls, warm calls,...

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The Building Blocks of a Growing Technology Platform

SmartZip Analytics, Inc., known for its predictive marketing technology for real estate, announced the acquisition of Reach150, a referral management platform focused on relationship businesses earlier this month. REAL Trends interviewed CEO and president of SmartZip, Avi Gupta, to learn more about what this acquisition means for current clients of the soon-to-be-combined solutions.   RT: What prompted the recent acquisition of Reach150? Gupta: We want to build the smartest customer acquisition platform. We asked ourselves how do you generate customers in a relationship-based business? It’s through targeted marketing. Reach150 brings user-generated content to the targeted client. Integrating relationship-based content...

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Tech Smart Doesn’t Mean Tech Fancy

The discussion about how real estate professionals use office space is incomplete without acknowledging the influence of technology since the early 2000s. The transition from full-time, in-office sales associates to full-time mobile sales associates began with the internet and built momentum with tablets and the growing sophistication of mobile phone technology. The biggest influencers for mobility and working out of the office happened in the last five to seven years with technology platforms like BoomTown! and dotloop, and their combined functionality and accessibility on smartphones and tablets.   Productivity apps are a key technological component to mobile work efficiency....

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