Author: Deirdre LePera

5 Reasons You Don’t Want to Miss this Year’s REAL Trends DealMAKERS Conference

REAL Trends has seen huge growth in the number of real estate brokerages seeking growth through mergers and acquisitions, and there is a increasing need for firms to understand how to value their business. That’s reason No. 1 why you should attend REAL Trends DealMAKERS Conference—new this year. This one-day, super-charged conference at the Westin Downtown in Denver, Colo. will start at 2 p.m. on August 10, 2017, and end at 2 p.m. on August 11, 2017. Here are four more reasons to attend:   Experts on call. Whether you are looking to sell, buy or simply want to...

Read More

A Checklist for Your Content Marketing Strategy

Audience engagement through content marketing. You’ve probably heard this phrase a million times when analyzing the marketing strategy for your brokerage or brand. We all want to measure the success of our marketing initiatives based on actions, not projections; click-through-rates (CTRs) not impressions. But how we achieve that engagement is tricky in a time where most people don’t want to be sold a product or a service. They want to invest in an experience,  feeling or cause. This societal shift launched the new way most of us market these days.   Last week, members of the REAL Trends team...

Read More

Is Your Firm Customer Obsessed?

Real estate is full of technology solutions targeted at fixing the same problems—database intelligence, transaction management, lead acquisition and marketing to name a few. Many of these platforms offer similar tools and functionality, but what sets them apart, aside from price, is their differentiation in their obsession to the customer’s experience.   According to Forrester, customer-obsessed companies have the highest median three-year growth in sales. To be clear, customer obsession goes way beyond customer service. It’s a complete shift in how a company operates so that the customer is the focus at all times.   REAL Trends is seeing...

Read More

Lead Conversion Starts with a Response

http://feeds.soundcloud.com/stream/326720394-user-708885993-lead-conversion-starts-with-a-response.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS When it comes to lead generation, every action you take has a specific goal—to encourage a potential client to walk through your door, pick up the phone, or give you their correct email address. Most sellers spend five months considering whether to sell before contacting a real estate professional. In this episode, REAL Trends Research Strategist Deirdre LePera goes in depth about lead response and further expands on a case study with Tomlinson Sotheby’s International...

Read More

A Proactive Data Partner

In the era of big data, it’s challenging to know what resources real estate professionals can rely on for accurate predictive insights. A site may boast heavy traffic numbers, but that doesn’t necessarily indicate the motivation of its audience. Another may have the right audience, but incomplete lead capture mechanisms that leave sales professionals with little to go on for their initial outreach.   Because information sources are infinite, many real estate professionals lack time to decipher multiple data points. Increasingly, they rely on comprehensive lead capture systems to pool seemingly unrelated bits of information to create a singularly...

Read More

Recent Tweets