Author: Cooper Murray

The Future of Real Estate

It seems like technology is changing so quickly that it’s difficult to imagine what the world will look like in 15, 10, or even five years from now. Will driverless cars be nationwide? Will contact lenses get the smart treatment? Will robots take over the earth like James Cameron predicted in 1984’s The Terminator? The thing is nobody knows, and we will have to wait and see what happens.   When it comes to real estate, the future is just as unpredictable. Most likely, people will still need a place to live and raise their families. But, how will people...

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Document Your Loved Ones

  Ask a millennial about their life, and they can probably show you day-by-day what they looked from the day they were born. Today’s generation records everything, but that’s not true of the Boomers and other generations. Plus, as sad as it may seem, our families won’t be around forever. So, get their story down. Whether on paper, audio cassette or film, it’s a great way to get to know more about your family members and hear stories you might have never heard before.   I have done this and heard stories from my grandma that made me laugh...

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Virtual Reality is Making a Comeback

Back in the 1990s, virtual reality (VR) was the next big thing in entertainment, such as video games and movies. Now, VR is making a huge return to entertainment as Sony just released the PlayStation VR. However, it’s also making a move into the business world as well. What is VR? It’s simple. Virtual reality allows you to feel like you are in another world where you can control what you see—through special goggles or on your computer screen. VR is now a good way to see a house without actually being in that house. VR allows the viewer...

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Ideas for Using Video

Are you marketing yourself and your properties using video? In reaching younger generations, who get a good chunk of their news and information via video and podcasts, video is a must-have marketing item. Here are some ideas for video content:   Upcoming events – Film behind the scenes footage of an event you’re sponsoring. News about your organization – Have an announcement to make? Film a quick video and post it or email it to your sales associates. Marketing — Are you offering a new product or service to agents? Film an ad or step-by-step directions on how to...

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