Author: Brittany Shur

Trending In Real Estate: Is It Too Soon To Start Thinking About Generation Z?

Millennials experienced a wave of technology like no other generation. The increase of Millennials in the market forced real estate professionals to modify their strategies, particularly by increasing their use of technology and social media to attract a new, younger audience.   While student loan debt and other factors have kept some Millennials from making the plunge into homeownership, in a few years, we may see the beginning of Generation Z in the market. Many Generation Z-ers will be reaching their 18th birthdays in 2017 and could be exploring the prospects of homeownership in the next few years.  ...

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What Technology Trends Will We See In 2017? Tech News From Around The Globe

2016 brought many new technology trends to the real estate industry— from interactive apps to artificial intelligence and home automation. Working with firms across the country, REAL Trends has a unique vantage point which allows us to understand how brokerages are incorporating this new technology into their company strategy.   We’ve all seen the rise of smart home technology, and it’s our prediction that this trend will continue to impact real estate as consumers who are becoming more accustomed to the gadgets and tools that help them save time and money.   Here are several other technology trends we...

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How Video Marketing Has Changed The Game

It’s no surprise that digital marketing professionals see a shift in conversion rates between static ads and video ads. The scales have tipped in the direction of video ads, with an average conversion rate of 1.84 percent.   With numbers like that, we are often asked by our brokerage clients how to incorporate video into a successful digital marketing strategy. For many, that means flashy Facebook ads and YouTube videos. That’s only half the battle. Digital marketing requires that you steal the attention of your consumer, entice them to click on an ad and drive them back to your...

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If It’s Tried-and-True, Stick with It!

  How do you know when to go after that “shiny new object” and when to stay with the platforms that are tried-and-true? As digital marketing professionals, we walk this line on a daily basis. While we recommend proactive thinking and taking the occasional risk, we stress the importance of staying committed to the platforms that have helped you build your business. AdWords, for example, has been at the forefront of digital marketing efforts since it began in 2000—years before many companies accepted the idea of digital marketing vs. print advertising.   After nearly 16 years of paving the...

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Measuring The Success of Your Digital Marketing Campaigns

The advent of digital marketing has made it easy for business owners to reach a new audience—a digital one. Gone are the days of relying solely on that flashy billboard or ad in the local newspaper. Technology allows business owners to reach their intended audience using popular display networks and social channels and predict behavior with an algorithm to attract new customers. While this is great news for business owners, there are some questions left unanswered.   As digital marketing professionals, we’re often asked the best way to quantify the performance of digital marketing campaigns, as well as how...

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