Author: Brittany Shur

Social Media Platforms: Should You Invest Your Marketing Dollars?

While social media is not a new concept, the marketing capabilities of social platforms, such as Facebook, Pinterest and Twitter are expanding to meet the needs of a quickly evolving digital marketing landscape. It can be difficult to know which platforms are worth the marketing spend and which might leave you with less ROI. Here are the pros and cons of several marketing platforms:   Facebook Pro: Facebook is the heavy hitter when it comes to social media advertising. Not only is it the platform with the greatest number of users, but also the detailed profile information makes it...

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5 Things You May Not Know About Google AdWords

Whether you’ve explored Google AdWords, or you’re a certified Google AdWords pro, there’s no doubt you’ve come across something new or unique. AdWords is constantly improving their platform to meet the needs of a growing and digitally savvy online marketing landscape. Here are a few lesser-known online marketing tips and tricks using Google AdWords:   Google Analytics & Google AdWords Are Better Together. You’ve surely used Google Analytics to provide insights into your website performance, but did you know that it’s important to link your Analytics and AdWords accounts? Analytics can provide limitless information via key metrics and performance indicators...

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Is Your Website Prepared for Results?

Developing a complete digital marketing strategy takes time. Many times, it’s experimental. You try one approach, and it doesn’t work; try another, and it is successful! Once you launch a campaign, did it perform to your expectations? If not, you review the campaign setup (chosen audience, ad set, geotargeting) that was implemented. You may even evaluate the platform.   While these are good strategies, there is one critical component that is often overlooked—the effectiveness of your website, specifically your campaign landing pages. The most decorated and well-thought-out marketing strategy can fall flat if you’re driving your consumers to an...

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Facebook Marketing: Did You Know?

Several years after its inception, Facebook developed a way to monetize the platform through digital advertising. After all, an endless of pool of information was available at their fingertips. Why not take advantage of the detailed user profiles, clicks and likes to encourage advertising through the platform? This new capability opened a door for digital marketing professionals and business owners. Since then, Facebook has perfected its marketing capabilities through Facebook Ads Manager. Not only can you leverage detailed user profile information to hone in on your intended audience, but also you have the advanced geo-targeting capabilities and the effectiveness...

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