Author: Brent Driggers

3 SEO Myths You Should Leave Behind In 2017

  It’s 2017, and search engine optimization (SEO) is vital to your overall effective digital marketing strategy. So, what does it take to rank high in the search engines? Sure, you’ll read about all kinds of ways to improve your SEO rankings. However, many factors are in conflict with others, leaving us to question whether or not we should choose one strategy or another. Below are three common SEO myths that have been proven wrong, along with some real-life examples to debunk.   You Should Not Build Links For SEO   The Myth   It’s been stated for many...

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4 Fundamentals to Creating a Perfectly Optimized SEO Page

  When it comes to creating a perfectly optimized SEO page for your real estate brokerage, you must first cover some fundamentals that will ensure you are taking the right steps toward optimizing your website to its full potential. Below are four steps to take when creating a new page on your website.   Provide Value. Providing value for a potential home buyer or seller means first understanding what they are looking for when coming to your website. Each page on your site should be catered to a specific experience that provides laser-targeted value. For example, a community page...

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How To Build A Full-Proof SEO Strategy

There’s no doubt that incorporating a search engine optimization strategies to gain organic web traffic and increase rankings is vital. That’s why real estate brokerages and sales associates should be aware of the steps to take to set the path for success with keywords, content or SEO strategies. Here are a few steps to take when implementing SEO across multiple platforms:   Platform: The No. 1 deciding factor in how well your SEO strategy will do is understanding the intention and platform in which you are serving content to your audience. Are your trying to rank a video? Infographic?...

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3 Reasons Why Real Estate SEO Is Different From Standard SEO

When it comes to real estate SEO, there are a few key factors to consider. Doing these things will dramatically impact results outside of normal SEO strategies and best practices. Here are three reasons why real estate SEO is different from traditional SEO and why it’s important to implement these tactics immediately.   Local SEO is everything for a real estate professional. Local real estate SEO is agent, service and location specific. While traditional SEO tactics can focus on broader keywords that are related to the industry, real estate professionals must use targeting local results and keyword terms related...

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