Author: Brent Driggers

Your Guide to Hyper-Local SEO

Real estate keywords are increasingly difficult to rank as the landscape shifted to broad search dominated by portal websites. Ever since the arrival of Trulia and Zillow, top spots in the search engines for broad search have become more difficult to rank and, more importantly, obtain traffic. We must shift our strategy in a new direction toward more specific and targeted optimization efforts. What Does it Mean? The best way to look at how to rank your brokerage pages is to think about what Zillow or Trulia are not doing—focusing on narrow search. Attempting to rank for broad search...

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3 Predictions for SEO in 2017

When it comes to making predictions for SEO, we must be aware that search engines continue to change at the speed of lightning (maybe literally!) Search usage, expectations and predictability of search results will keep those incorporating SEO tactics and strategies innovating and making continuous adjustments. So, prioritize the latest best practices of optimization and strategies for the success of your website. Below are three SEO predictions:   Predictive and auto-complete search will continue to dominate.   Predictive search has become a cornerstone for popular search engines to provide a friendly user experience with results served quickly. It’s also...

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3 SEO Myths You Should Leave Behind In 2017

  It’s 2017, and search engine optimization (SEO) is vital to your overall effective digital marketing strategy. So, what does it take to rank high in the search engines? Sure, you’ll read about all kinds of ways to improve your SEO rankings. However, many factors are in conflict with others, leaving us to question whether or not we should choose one strategy or another. Below are three common SEO myths that have been proven wrong, along with some real-life examples to debunk.   You Should Not Build Links For SEO   The Myth   It’s been stated for many...

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4 Fundamentals to Creating a Perfectly Optimized SEO Page

  When it comes to creating a perfectly optimized SEO page for your real estate brokerage, you must first cover some fundamentals that will ensure you are taking the right steps toward optimizing your website to its full potential. Below are four steps to take when creating a new page on your website.   Provide Value. Providing value for a potential home buyer or seller means first understanding what they are looking for when coming to your website. Each page on your site should be catered to a specific experience that provides laser-targeted value. For example, a community page...

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How To Build A Full-Proof SEO Strategy

There’s no doubt that incorporating a search engine optimization strategies to gain organic web traffic and increase rankings is vital. That’s why real estate brokerages and sales associates should be aware of the steps to take to set the path for success with keywords, content or SEO strategies. Here are a few steps to take when implementing SEO across multiple platforms:   Platform: The No. 1 deciding factor in how well your SEO strategy will do is understanding the intention and platform in which you are serving content to your audience. Are your trying to rank a video? Infographic?...

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