Author: Alec Gress

How to Win $1 Million—From Zillow!

Zillow Group has taken a unique approach to fixing its controversial tool—the Zestimate. The Zestimate helps homeowners value their homes and has been a source of controversy in the real estate world because of inaccuracies. To fix this issue, Zillow is offering data scientists $1 million to the one person who can clean up the Zestimate.   Zillow says its Zestimates already are more precise than when they started. In fact, they say that about half the time the prices within 5 percent of the eventual sale price, compared with 14 percent when it launched in 2006. The tool...

Read More

Gadget Lab: The SkyBell Smart Doorbell

We might not have flying cars yet, but one technology product is sweeping the nation by storm—smart doorbells. Today, we will highlight a company called SkyBell and their product the SkyBell HD.   The SkyBell HD is at the cutting edge of doorbell technology. This video doorbell allows you to see, hear and speak to the visitor at your door no matter where you are. Data suggests that burglars ring your doorbell to find out if you’re home or away. SkyBell has already helped customers prevent break-ins before they happen, keeping homes and families safe.   Each time someone...

Read More

Zillow Launches New Website for Millennials

Recently, The Zillow Group announced a new tool to help Millennials buy their first homes. The tool is called RealEstate.com and consists of a web experience aimed to help more Millennials and first-time homebuyers become real homebuyers. The new website pulls listings straight from the MLS as well as from real estate brokerages. What makes this real estate website different is that it provides buyers a new way to search for a home. Specifically, users may search for homes by their preferred down payment as well as by preferred monthly mortgage payment. Zillow hopes to simplify the home search...

Read More

How Podcasting Can Help Your Brand and Marketing

Could 2017 be the year of the podcast? Apple has surpassed one billion podcast subscriptions via iTunes. A podcast is an audio show or program that one can listen to from a smartphone, computer, tablet and more. Files are online and can be streamed or downloaded. Many podcasts flow like a TV or radio show with episodes and seasons. Today, many businesses are using podcasts to start conversations or educate consumers.   Podcasting allows you to tell a story. Your businesses’ story is what separates you from the competition. It plays a huge part in shaping your past, present...

Read More

Recent Tweets