Author: Alec Gress

Zillow Launches New Website for Millennials

Recently, The Zillow Group announced a new tool to help Millennials buy their first homes. The tool is called RealEstate.com and consists of a web experience aimed to help more Millennials and first-time homebuyers become real homebuyers. The new website pulls listings straight from the MLS as well as from real estate brokerages.   What makes this real estate website different is that it provides buyers a new way to search for a home. Specifically, users may search for homes by their preferred down payment as well as by preferred monthly mortgage payment. Zillow hopes to simplify the home...

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How Podcasting Can Help Your Brand and Marketing

Could 2017 be the year of the podcast? Apple has surpassed one billion podcast subscriptions via iTunes. A podcast is an audio show or program that one can listen to from a smartphone, computer, tablet and more. Files are online and can be streamed or downloaded. Many podcasts flow like a TV or radio show with episodes and seasons. Today, many businesses are using podcasts to start conversations or educate consumers.   Podcasting allows you to tell a story. Your businesses’ story is what separates you from the competition. It plays a huge part in shaping your past, present...

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Phone in a Box

With real estate professionals in their cars most of the day, it’s understandable how a quick phone check might seem like a good idea. The truth is distracted driving is no joke.

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