International buyers looking to buy U.S. properties tend to look at listings in Florida more than any other state, according to a recent study by Point 2. Other popular states for online traffic from international buyers include Arizona, Michigan, Nevada, California, Texas, Hawaii, Puerto Rico, Georgia and New York. If you’re a sales associate in any of the above states, international marketing should be a part of your overall marketing plan. Consider...

Some of you have probably read Clareity’s white paper published last year titled: “Syndication to Real Estate Portals: Problems and Solutions”. In that paper, we took a look at some of the leading national real estate advertising sites and showed how certain publishers had turned the table on Brokers and are now aggressively monetizing listings and leads through techniques that would never have been attempted a few years ago – and are still not...

Fortune magazine recently featured an interesting article called “Solo Nation: American Consumers Stay Single.” Here are some excerpts: The extraordinary rise of living alone is among the greatest social changes since the baby boom. Until recently, no culture in human history had sustained large numbers of people in places of their own. Today more than 40% of households have just one occupant in cities such as Atlanta, Washington, D.C., Denver,...

When Elena D’Agostino, an associate-broker with Signature Premier Properties in Cold Spring Harbor, NY, set about planning her new website, the question that was foremost on her mind was: Should I set up a blog, a website or a combination of the two? With the benefits of a blog and its built in search engine optimization, it’s a question many real estate professionals have. D’Agostino decided to do a combination website and blog built on a WordPress template....

There’s been a lot of press recently about the 26-page White Paper that Ben Bernanke, head of the Federal Reserve (The Fed), sent to congress that ostensibly provided a “framework” for addressing the housing market mess. Ignoring for a moment the question of whether the Fed has any business involving themselves in the housing market, and that the Fed admits that some of the options for addressing the issue involve higher short-term (monetary) risks for...